Have you ever noticed at some point that a product or a thing you were just talking about with your friend pops up as an ad in a mobile app? Seeing such a specific mobile ad just a few minutes after you were talking about it makes you wonder if your phone is listening to you or reading your mind. Sometimes your phone may not be even with you but you would still see some sort of ad.
Well, it’s all a game of targeted marketing. Many social media platforms offer targeted marketing to the marketers to give them better results. Brands are required to get permission from third-party sites or applications to review your internet history and cache. Cache is very valuable for the AI and marketers because it helps optimize the ads according to it. Brands usually review the social media channels and websites that you visit and collect the relevant data to show you a specific ad.
The data they collect is very vast and they can be collected from anywhere like when you accept your cookies to the geographic location and your demographics such as age. This is how the marketers actually target their specific audience so that they can achieve better results which are more beneficial for their business. Specific interests, traits, demographics, and a few other things also factor into the targeting audience. As for your phone listening to your conversation? That part may be true but technically it is your internet surfing and digital footprint that lead the marketers to target you.
To understand more about how the targeted marketing and mobile ads work, take a look at the following infographic for more details.
Infographic by: spiralytics