Facebook is one of the biggest social network platforms in the world right now. The power it packs in terms of the audience is unmatched. Not only you can share memes, photos, videos, but you can also start a new business solely through Facebook.
Facebook is one of the best sites that provide such flexibility in terms of setting up an online business. You can start from scratch and, with enough determination, you can become one of the top sellers in the industry. Facebook not only allows you to make a page for your business, but it also offers a ton of tools for you so that you can market your product or services to the appropriate audience.
Marketers consider Facebook to be the best place to market a product because of the sheer number of audiences on the platform. When you set up your account, you will be provided with a Facebook Business Manager, where you can pretty much handle the whole business. If you want to run an ad for awareness, engagement, traffic or even inquiries, you can easily do that with the Ad Manager. Ad Manager is a very important and a very flexible tool which allows the marketers to find the specific audience for optimal results.
Suppose someone is an author or a publisher. In that case, you can easily target people with similar interests, geographical location, as well as the demographics such as age and gender, to specify the product.
Infographic by: oberlo