Advertisement is the core aspect for any business and a major
strategy to market a product or a service. The early days included advertisement
being done on newspaper but we are long past that era. There are a very few people
who even read newspaper let alone see an ad on it. Ads have evolved quite
drastically over the years and with the digital era we are in, it is more
effective than ever.
Over the past three decades, the real evolution began and
with time, this will evolve even more beyond recognition. Digital marketing is
now in heavy demand right now because of all the digital presence in the world.
Even the ads on TV aren’t popular that much as they used to in the 2000s era. The
ads that show up on TV also show up on social media as well, so that proves the
power of social media.
The strong growth in social media has accounted more than
half of total ad spend. The advertisement campaigns on social media generate
more reach, engagements, impressions and link clicks than any of other advertisement
on other mediums.
Advertisement has come a long way and that has given birth
to a lot of new jobs like social media marketing, digital branding, etc. Take a
look at the following infographic for more information.
Infographic by: raconteur