Advertisement is the core aspect for any business and a major strategy to market a product or a service. The early days included advertisement being done on newspaper but we are long past that era. There are a very few people who even read newspaper let alone see an ad on it. Ads have evolved quite drastically over the years and with the digital era we are in, it is more effective than ever.
Over the past three decades, the real evolution began and with time, this will evolve even more beyond recognition. Digital marketing is now in heavy demand right now because of all the digital presence in the world. Even the ads on TV aren’t popular that much as they used to in the 2000s era. The ads that show up on TV also show up on social media as well, so that proves the power of social media.
The strong growth in social media has accounted more than half of total ad spend. The advertisement campaigns on social media generate more reach, engagements, impressions and link clicks than any of other advertisement on other mediums.
Advertisement has come a long way and that has given birth to a lot of new jobs like social media marketing, digital branding, etc. Take a look at the following infographic for more information.
Infographic by: raconteur