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In an attempt to further build on engagement using its avatar feature, Meta has launched a new functionality that allows users to appear on video calls as their avatar characters, on Instagram and Messenger.

 

“Sometimes, we’re just not camera-ready,” says Meta explaining how using your Meta avatar in place of your own video can be a great way to interact on video calls without having to worry about your appearance. The avatars on video calls will work by responding to and following users’ facial moves.

 

Meta Launches a New ‘Real-Time Avatar Call’ Functionality on Instagram and Messenger



Meta just announced that it is slowing down the promotion of NFTs across Instagram and Facebook and instead plans to focus on other elements to facilitate its users including creators and businesses.

 

The company hopped on the NFT bandwagon in April last year and a month later, launched a live test of NFTs on Instagram as a monetization feature for creators. It looks like Meta couldn’t gain much out of its efforts dedicated to the digital collectibles and therefore decided to amplify elements that are more profitable to the company, such as Reels and messaging.

Meta to Eventually Call off NFT Integration in its Platforms



In an attempt to further promote NFT art on its platform, Twitter has begun testing a new display feature for NFTs that shows a larger picture of an NFT along with details like title and creator, in the form of a link preview.

 

Twitter is Experimenting with 'NFT Tiles' - Link Preview Display of NFTs



Over time, AI technology has developed in new, efficient ways and among a variety of its forms, AI art has recently become popular. Creators including artists have used the technology to generate unique digital art pieces.

 

Of course Meta being a leading digital technology-driven company decided to take AI art to the next level. As part of its Generative AI research, Meta has launched a new AI system that uses machine learning to generate high-quality videos from text prompts, as claimed by the company.

 

Meta Experiments with New AI Video Technology ‘Make-A-Video’ to Create Digital Art



With Meta planning the future of the digital world via metaverse, people, especially younger ones, will not just get to experience a next-level immersive experience, but will also greatly and more frequently become subject to problems that commonly occur over social media, such as bullying, harassment, and inappropriate content. To prevent these problems, Meta is already ensuring to create a safe environment for people to interact amongst one another.

 

The company’s latest digital and virtual space, Horizon Worlds, is being updated with a new ‘mature audiences’ content rating process. Users are being prompted to set up content rating for their Horizon Worlds spaces. 

Meta Updates Horizon Worlds with a Content Rating Setting



Twitter has partnered with Snapchat to introduce a Bitmoji integration to its platform, which is designed to enable Twitter users to display their Bitmoji character as their Twitter profile image.

 

Twitter is currently experimenting with the feature, but a preview has been shared by app researcher Alessandro Paluzzi, where you can see an ‘Add Bitmoji’ option within the ‘pick a profile picture’ setting.

 

Twitter is Experimenting with a Bitmoji Feature Within Profile Image Settings



To further expand its avatar feature, Meta is launching a new avatar fashion store that features a variety of collections from big fashion houses like Balenciaga, Prada and Thom Browne. Meta plans to launch the store across Facebook, Instagram and Messenger.

 

In addition to this, Meta has plans of allowing digital creators and brands to design their own fashion items for the store and sell them, which ultimately makes this initiative a monetization tool as well.

 

Meta Develops Avatar Fashion Store, Set to be Released Across its Social Platforms



Meta is launching its ‘Horizon Worlds’ VR creation platform in the UK, after first launching it in the US and Canada. The platform was originally developed to share Meta’s big plans for the metaverse with the public and welcome users to contribute to the metaverse by creating their own virtual spaces using a range of 3D objects and tools.

 

Meta describes Horizon Worlds as a “creator-friendly VR environment featuring top tier social world-building tools.” To keep the platform up-to-date, Meta is integrating interactive elements into it, such as an asset library that it recently launched, which consists of pre-made items that creators can use any time they want.

 

The assets library would play a significant role in improved eCommerce display, as it would enable creators to build 3D models of their products, hence ensuring new promotional opportunities in the advancing digital space. Wendy’s, for instance, has already created its own interactive environment in the Metaverse, where users can engage with its virtual products and activations.

Meta’s 'Horizon Worlds' Creation Platform Makes its Way to UK


Meta is putting in efforts to make its digital avatars more interesting and interactive. The company had earlier introduced 3D avatars on Facebook, Messenger and within stickers on Instagram, and is now bringing avatar reactions to Instagram Stories.

 

Meta is testing the option of reacting to Stories with new Avatar reactions that have been spotted by some users on the app. The option also prompts users who haven’t created their avatars by directing them to customize their avatar characters.

 

Meta is Testing Avatar Reactions Within Instagram Stories


Meta has shared a realistic perspective on opening new opportunities for people with the Metaverse shift. In a new whitepaper from Analysis Group, in partnership with Meta, the Metaverse is defined as “a set of interconnected digital spaces, including immersive XR experiences that combine the digital and physical worlds, in which individuals can easily move between different spaces and experiences as well as interact and collaborate with other people who are not in the same physical space.”

 

Meta also chose to clarify that the Metaverse may never come to fruition the exact way it is being envisioned, however, it will materialize slowly and will need mass adoption, which would help it take a proper shape as a platform.

 

Moreover, the creation of the Metaverse will require new rules and frameworks in collaboration with different people and companies over time, including institutions like the US-based National Institute of Standards and Technology or international multi-stakeholder organizations like the Internet Engineering Task Force or the World Wide Web Consortium.

Meta Maps Out and Shares a Potential Plan for the Metaverse



The Media Rating Council (MRC) has awarded YouTube with content-level brand safety accreditation, which recognizes a platform’s capability in terms of appropriate digital advertising activities, such as the display of ads on intended sites and reaching the targeted audience.

 

YouTube is the first digital platform to receive content-level assessment by the MRC, whose auditors met with the company’s brand safety personnel on site to review the processes, as stated by YouTube.

 

The content processes were evaluated in different languages, after which, it was found that YouTube’s ads indeed reach the appropriate audience. This further confirmed the company’s transparency in relation to its ad targeting process.

YouTube’s Brand Safety Assessed and Recognized by MRC



The newest NFT display options that Instagram has been working on since June last year are finally being released, but only to selected creators in the US for now. Parent company Meta is also planning to bring NFT display options to Facebook and augmented reality NFTs for Instagram Stories.

 

Initially, the process will include integrations for Ethereum and Polygon, while Instagram plans to add additional support for Flow and Solana soon, as well.

 


For the verification of NFT ownership, NFT owners will be able to link their Rainbow, Trust Wallet and MetaMask accounts to their profiles.

 

A separate tab for NFTs will be added to accounts that share NFT content, represented with a tick in a hexagon, indicating verified NFTs. Creators will be able to share their NFTs on the main Feed, Stories, as well as in DMs in the app. The hexagon tick mark will also be attached with NFT images that creators share within the main Feed.

Meta Releases NFT Display Options for Instagram

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