Visualistan: Millennials -->

    Social Items

Brands Gen Z’s Love the most, Compared with Older Generations


Brand preferences of Gen Z’s and older generations are not quite different for example brands like Google, Walmart and Netflix are at highest rankings. When the question narrows down to, which brands do the best with Gen Z as compared to older generations?, the answer would be different.


The data used for the rankings is consumer preference data from Morning Consult to show which brands are favored considerably more by Gen Z when compared to the general public. A brand’s position on the list is determined by the difference in favorability between Gen Z’s survey responses and the average of all U.S. adult respondents.

Brands Gen Z’s Love the most, Compared with Older Generations #Infographic

New Insights by Twitter on TV Show Discussion through Tweet

Twitter for a very long time has been associated with TV shows that are in trend. There are around 6 tweets shared every single second in the app which are related to TV shows. Twitter has used this and made most out of it in different ways such as direct incorporation of live video content into the platform. Currently, Twitter is the most favorable platform to discuss and share your views about the latest TV shows, according to the new insights.  

New Insights by Twitter on TV Show Discussion through Tweet #Infographic

Some of the wealthiest millennial billionaires in the world

Out of a total of 2,775 billionaires all around the world, more than 100 are millennials – born between 1981 and 1996. The oldest millennial will soon enter in his 40s whereas, the youngest is currently 25 years old. All these millennials have a combined net worth of $13 trillion. However, the ultra-rich millennials represent nearly 3.8 percent of the entire world’s billionaires and account for a combined worth of $573.1 billion.

Some of the wealthiest millennial billionaires in the world #infographic

Which is the wealthiest US generation?

Now we are seeing major shifts in the influential history of generations, let’s have a look at how the US generations are ranked in terms of wealth and influence. Before we start with what the infographic explores, let’s know how these generations are defined.

  • The Silent Generation: Born between 1928-1945 and ages 76+ years
  • Baby Boomers: Born between 1946-1964 and ages between 57-75 years
  • Gen X: Born between 1965-1980 and ages between 41-56 years
  • Millennials: Born between 1981-1996 and ages between 25-40 years
  • Gen Z: Born between 1997-2012 and ages between 9-24 years
  • Gen Alpha: Born between 2013-present and ages under 8 years

Which is the wealthiest US generation? #infographic

Social Commerce habits of Gen Z and Millennials

Social commerce is a fancy name for the social media marketing of products. Basically, all the brands that sell their products online on different social media platforms are related to social commerce. Social commerce has been growing in the past years and the pandemic of Covid-19 boosted it since all the brands shifted to social media platforms to attracted buyers for online shopping. Currently, the prominent platforms that allow social commerce include Pinterest, Instagram and of course, Facebook.

Several people confuse social commerce with e-commerce however, both are totally different. E-commerce means buying or selling products from websites or applications whereas, social commerce is the use of social media platforms to sell or buy different items without leaving the platform.

Social Commerce habits of Gen Z and Millennials #infographic

How the COVID-19 pandemic has impacted Millennial health

The COVID-19 pandemic has kept health issues and healthcare at the top of mind for many people across the globe over the past year. A new survey aimed to see just how serious the younger generations like millennials have taken their person health over the course of the COVID-19 pandemic. 


Harmony Healthcare IT recently surveyed 2,040 millennials on the topics of healthcare, primary care physicians and annual physical examinations during the pandemic. Let us take a look at what they found in the survey results. 


Millennial health during COVID-19 


The survey from Harmony Healthcare IT found that 79% of millennials say that they currently have a primary care physician. 28% of those said they got established with their primary care physician as a direct result of the COVID-19 pandemic. 65% of millennials report having received a check up from their primary care physician during the COVID-19 pandemic. When compared to a similar survey from Harmony Healthcare IT in 2019, the number of millennials who have a primary physician increased by 3% from 2019 and the number who received an annual checkup remained largely unchanged at 65%. 


Are Millennials ignoring health issues? 


The survey from Harmony Healthcare IT found that 43% of millennials report having been ignoring a health issue and almost 35% of millennials say they have not received a check up with their doctor during the COVID-19 pandemic. When compared to the similar survey from 2019, these numbers are pretty much the same. However, Harmony Healthcare IT provided a thorough breakdown of exactly how long millennials have been ignoring health issues. See the full breakdown below: 

  • How long have millennials been ignoring health issues: A month or less (12% of respondents)
  • Two to three months (23% of respondents) 
  • Three to six months (18% of respondents) 
  • Six months to one year (14% of respondents) 
  • More than one year (33% of respondents) 
On top of ignoring health issues, many millennials are skipping check up with their primary doctor or physician. The survey found that 34% of those surveyed said that have not had a check up during the COVID-19 pandemic. When asked how many years it has been since their last check up, 8% of millennials surveyed said it had been one year since their last checkup. 39% of millennials surveyed said it has been two years since their last checkup. 15% reported three years since their last checkup. 7% said it has been four years since their last checkup. 21% said it had been five plus years since their last checkup. 10% said they cannot recall how long it has been since they have seen their primary care doctor. 


The most common reasons millennials put off annual check-ups over the last year: 

1. The COVID-19 pandemic 

2. They feel healthy 

3. Visits to the doctor are too expensive 

4. Visits to the doctor are too inconvenient 

5. They prefer urgent care over a primary care physician. 

6. Say they are worried that they will have a serious health issue if they visit the doctor. 

How the COVID-19 pandemic has impacted Millennial health #Infographic

The behavior of Gen Z and Millennials with Social Commerce

The growth of social commerce has taken a spike in the past few years, particularly because it enables people to stick to their comfort levels while placing an order or even doing homework on their favorite brands. The process of social commerce includes purchasing products online. However, social commerce and eCommerce are often confused for one another, but there is a significant difference between the two. eCommerce usually deals with online purchasing, selling, and transactions, whereas Social commerce is all about using the social media platform to sell products to potential customers directly.

The behavior of Gen Z and Millennials with Social Commerce #infographic

American’s relationship with PTO in 2020

Taking time off from the daily work grind gives us time for rest, relaxation and recharging, however many Americans leave unused PTO on the table every year. 


Potawatomi Hotel & Casino recently surveyed 2,000 full-time workers across the country to get a better understanding of their PTO habits and how they’ve spent their PTO in 2020. They wanted to see how PTO has changed from this year to last year and to see if people are using more or less PTO. Let’s take a deep dive into what they found. 


American’s habits with PTO 


For many people, taking PTO has looked a lot differently this year because of the COVID-19 pandemic. Because of the stay at home orders and social distancing, many people are traveling less. Also, many American’s have been furloughed or laid off from their jobs meaning that they lost their access to their PTO. 

American’s relationship with PTO in 2020 #Infographic

Millennials and the future of eCommerce

The eCommerce business got off to an excellent start when it first came on the scene. It has been around for a long time and has been adopted by many countries now. eCommerce retail value is much higher than ever.

Today, the value of online shopping has risen to $10 trillion, and we only have the technology to thank for it. The all-time tech-savvy millennials have played a big part in boosting the eCommerce sales, which is the reason why eCommerce businesses focus on the millennials.

Millennials and the future of eCommerce #infographic

Marijuana consumption - Boomers vs Millennials

The generational divide between baby boomers and millennials is vast when it comes to social attitudes, economics, and even marijuana use. Verilife recently surveyed 1,000 baby boomers and 1,000 millennials who consume marijuana regularly to break down the similarities and differences between how both generations consume marijuana. Let’s take a deeper dive into the results from the survey that looked at consumption trends, how each demographic uses (recreational vs medical), consumption preferences as well as how Covid-19 has impacted both usage and spending on cannabis.

Medical vs Recreational

The two most common uses of marijuana are medical reasons and recreational reasons. Some states have legalized use for both where others are strictly medical or even still illegal for both medical and recreational. Verilife wanted to see how usage differed between millennials and baby boomers.

One of the biggest differences between how millennials and boomers consume marijuana lies within the reason why each generation consumes. 49% of millennials consume recreationally vs 28% for boomers. Boomers on the other hand are twice as likely to use marijuana solely for medical reasons. Let’s examine the full numbers for each demographic.

Millennials – 49% recreational usage, 22% medical usage, and 29% use both recreationally and medically.

Baby Boomers – 50% medical usage, 28% recreational usage, and 22% use both recreationally and medically.

The study found that baby boomers were twice as likely to use cannabis solely for medical reasons as millennials.

Marijuana consumption - Boomers vs Millennials #Infographic

With the world now entering a digital era, a new mindset of the generation is all set to surface. Social media preferences have caused the new generations to place their trust in the content that is available online rather than the brokers of the insurance companies. Many people have now become interested in purchasing insurance from the mega digital insurance firms like Big Tech because of their digitally-driven services. Because of this new revolution, the insurers have directed their focus to attend to the needs and requirements of the customers to understand their motives better.

How does the millennial mindset affect insurance companies? #infograpic

The number of uninsured Americans in every state
Millions of Americans receive their healthcare and health insurance through an employer-based plan; however more than 27 million Americans remain uninsured and experts predict another 30 million could lose their health insurance because of the Covid-19 pandemic.

Harmony Healthcare IT recently performed a major analysis of health insurance data from every state as well as the most populous metro areas in the country to find out where the most uninsured Americans live today.

Here’s what they found:
  • Millennials are the demographic with the highest percentage of uninsured Americans with more than 6 million millennials between the age of 26 and 34 who are currently without health insurance. 
  • Among the 17 states with the highest percentage of uninsured residents (10% or more), 11 are located in the South or the Southwest region of the country. 
  • Texas is home to the highest percentage of uninsured residents with more than 5 million Texans or 18% of population of Texas without health insurance. 
  • In terms of states with the most insured residents, Massachusetts ranks #1 with only 3% of its population uninsured. Massachusetts is followed by Vermont (4%), Hawaii (4%), Rhode Island (4%) and Minnesota (4%). 

The number of uninsured Americans in every state #Infographic


Media consumption in the pandemic era

The coronavirus lockdowns are implemented all across the globe. And during this period of self-isolation, it’s no surprise that the people are consuming a significant proportion of media. In fact, Global Web Index analyzes the media consumption behavior during the pandemic and how the protocol varies for each generation.

More time!
According to the report, 80% of the U.S. and UK based consumers claim that TV and online video platforms such as YouTube and TikTok are their primary mode of media. 68% of the consumers are also turning to online mediums for pandemic updates over any other activity.

Other key findings from the survey include:
  • GenZers prefer listening to music rather than looking for news update.
  • Young generations keep themselves entertained by playing games on the mobile or computer.
  • Millennials enjoy searching for cooking recipes and other food-related information.

WHO – The most trusted
The updates received via the World Health Organization (WHO) is considered the most reliable, especially when it comes to COVID-19 updates. However, when it comes to the UK residence, preference is usually given to data shared by their government.

Interestingly, the information found on social media platforms are more trusted – even more than the word of mouth received from friends and family.

The Need for Positivity
While staying updated with the changing scenario of COVID-19 is important, the global population is also looking for solutions to remain positive during the testing times. 

Therefore, almost one-third of the GenZers considered purchasing Netflix and Disney to cope with the isolation period. It also shows that the people are trying to fictionize the chaos we are living in by investing their time and attention on the movies and TV shows aired on streaming platforms.

Media consumption in the pandemic era #Infographic

Social Distancing Without Isolation
Do you feel that? That gnawing, draining feeling reaching out to constrict your psyche, casting waves of despair and seemingly endless paralysis? If you answered “yes,” then you are in the same boat as over 50% of Americans who feel lonely.

COVID-19 has everybody keeping their distance, causing many to feel isolated in their own little “at least 6 ft.” bubble. The truth is that people were already feeling lonely, with frequency increasing by generation.

In 2019 UCLA studied loneliness and found Baby Boomers just hovering at the lonely mark, and Generation X was 4 points more lonely than their parents. Millennials were marginally lonelier, and the loneliest of all generations, Gen Z scored almost 7 points more than their great grandparents.

Social Distancing Without Isolation #Infographic


Millennials favor their pet’s well being more than theirs
Most pet owners agree that their pets are an important part of their daily life and they spend a good part of their day caring for their ‘companions.’ Apparently, millennials take the friendship with their pets to another level and claim that they are more bothered about their pet’s health – instead of their own.

In fact, HealthPocket recently conducted a survey, where 62% of millennials said that they seek medical attention for their pets, rather than themselves.

Millennials favor their pet’s well being more than theirs #infographic

5 Ways to Engage Millennials at Work

Recent research shows that companies have a huge opportunity to increase their millennial workforce engagement.Job-hopping is not a given... Perhaps shockingly, 62% of millennials say they mostly prefer to avoid changing jobs.

Nevertheless, millennials need to feel connected with their work. Gallup found that 55% of millennials are "not engaged," meaning they "feel unattached to their current position or company." Not only that: 16% of millennials are "actively disengaged." Only 29% of millennials say they feel engaged at work.

5 Ways to Engage Millennials at Work #infographic

This is Where Millennials Struggle the Most Financially in the United States

Millennials, also referred to as Generation Y, are those who were born sometime between the early 1980s and the mid-to-late 1990s. Unfortunately, Millennials are quite often a topic of heated and negative discussion in regards to their financial futures.

This infographic takes a look across America to see which states where Millennials struggle the most financially. There are several factors taken into account, including but not limited to the average student debt per borrower, average salaries, the unemployment rate within each state, and the relative value of $100 in each area.

Hawaii tops the list as the toughest state for Millennials to survive in. In Hawaii, the average student debt per borrower among Millennials is $24,955, while the average salary is only $39,000. Rounding out the top five on the list are New York, Alaska, New Mexico, and Oregon. Did your state make the list of the 15 states where Millennials struggle the most.

This is Where Millennials Struggle the Most Financially in the United States #infographic

Millennials and Money: What the Numbers Reveal About Gen Y’s Spending and Investing Habits

Millennials are breaking all the rules about money. They’re spending too much on leisure activities, they’re not saving enough, they don’t know how to invest, and they’re financially irresponsible. These are just some of the many opinions people have about millennials. Are they correct in these assumptions?

 Millennials, also called Generation Y, are people who were born between 1981 and 1996. They’re also referred to as digital natives, having grown up during the rise of the internet and other technological developments. But instead of this being a good thing, it adds salt to injury—older generations think their world revolves around what selfie would make them look good on their social media apps.

It’s understandable why previous generations think that way about millennials. Baby boomers adhere to traditional processes and strict timelines (e.g., face-to-face meetings, staying in their company for years). Millennials, on the other hand, use modern technology to help them become more efficient. Baby boomers tend to call this “cutting corners,” but to millennials, it’s innovation. When it comes to financial mindset and behavior, the difference is just as apparent.

According to a recent report from Bank of America, 75% of millennials admit that they tend to overspend as compared to other generations, and 64% say their age group is terrible at managing money. It’s no surprise that older generations call Gen Y the “broke millennials.”

 But what people don’t see beyond the image Gen Y exudes is that 63% of millennials are saving, and 59% feel financially secure. The number shows they’re just as good (or better) in handling their finances as the older generations, but they’re not getting enough credit for it.

Millennials and Money: What the Numbers Reveal About Gen Y’s Spending and Investing Habits #infographic

What Is D2C Marketing and Why Do Millennials Love It So Much?

Direct to consumer marketing (D2C) is a strategy in which a company promotes and sells a product or service directly to consumers, cutting out the need for any intermediaries. The number of businesses that independently manufacture, promote, sell, and ship their own products is rising, and growing popularity of this strategy is rapidly changing the business landscape on the whole.

At a time when millennials are at the forefront of driving change in the economy, customer expectations are shifting with preferences for more streamlined purchase experiences, maximum convenience, and an authentic brand experience. Companies that embrace direct to consumer marketing have risen to answer the call.

What Is D2C Marketing and Why Do Millennials Love It So Much? #infographic

Why Millenials Love Texting

Whatever goal you have in mind for your business, be it lead generation, becoming an employer of the year, or building brand trust, you should always be aware of who your audience is. Based on that knowledge, you then have to decide how to reach them.

Will it be emailing, texting, or messaging apps? Some parameters that will help you in your decision making are your audience’s education, financial situation, what hobbies they have, and, most importantly, what is their gender and age.

Why Millenials Love Texting #infographic

Subscribe to: Comments (Atom)

Subscribe Our Newsletter