Twitter for a very long time has been associated with TV
shows that are in trend. There are around 6 tweets shared every single second
in the app which are related to TV shows. Twitter has used this and made most
out of it in different ways such as direct incorporation of live video content into
the platform. Currently, Twitter is the most favorable platform to discuss and
share your views about the latest TV shows, according to the new insights.
There has been a massive increase of 64% in TV related conversation on Twitter in the past six months. This huge percentage of tweets come mostly from millennial and Gen Z. Most common genres talked about include drama, sci-fi, reality, comedy and talk shows. The chart below shows how much is each genre discussed by millennial and gen Z.
|
Genre |
Gen Z (%) |
Millennial (%) |
|
Sci-fi and Fantasy |
49 |
28 |
|
Drama |
37 |
38 |
|
Comedy |
26 |
44 |
|
Reality |
17 |
52 |
|
Cartoon |
33 |
35 |
|
Competition Shows |
20 |
44 |
According to analysis the most percentage of tweets are
between 8pm to 10pm, 9pm being the peak hour when the engagement is 100%.
Above mentioned are some of the key elements of conversation
related to TV shows in the app which may be useful considering within your
tweet process.
Infographic by: twitter
