The eCommerce business got off to an excellent start when it first came on the scene. It has been around for a long time and has been adopted by many countries now. eCommerce retail value is much higher than ever.
Today, the value of online shopping has risen to $10 trillion, and we only have the technology to thank for it. The all-time tech-savvy millennials have played a big part in boosting the eCommerce sales, which is the reason why eCommerce businesses focus on the millennials.
Millennials, aged 18 and 34, know their ways around the internet and technology and use it to their full potential to meet their needs. Almost 48% of the millennials are always available online. The internet has become more of a lifestyle now, and it is changing the way a new generation thinks and acts. It is promoting digital thinking, which is mainly quick problem-solving skills.
In this age of technology and social media, millennials are thriving with it. They are participating in the digital era and interacting with their favorite brands. Statistics suggest that online reviews on social media influence 35% of the millennials in their online purchase decision. The eCommerce business is booming because of this.
Take a look at the following infographic to see how millennials are influencing the eCommerce business.
Infographic by: go-gulf.ae