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Social commerce statistics in Asia

Social commerce basically is a mix of social media and e-commerce which initially gained popularity in China however, is now spread widely in other Asian countries as well. A report by Bain & Co. reveals that various Asian countries have already recorded a great amount of e-commerce gross merchandise.

Social commerce statistics in Asia #infographics

Social Commerce habits of Gen Z and Millennials

Social commerce is a fancy name for the social media marketing of products. Basically, all the brands that sell their products online on different social media platforms are related to social commerce. Social commerce has been growing in the past years and the pandemic of Covid-19 boosted it since all the brands shifted to social media platforms to attracted buyers for online shopping. Currently, the prominent platforms that allow social commerce include Pinterest, Instagram and of course, Facebook.

Several people confuse social commerce with e-commerce however, both are totally different. E-commerce means buying or selling products from websites or applications whereas, social commerce is the use of social media platforms to sell or buy different items without leaving the platform.

Social Commerce habits of Gen Z and Millennials #infographic

The behavior of Gen Z and Millennials with Social Commerce

The growth of social commerce has taken a spike in the past few years, particularly because it enables people to stick to their comfort levels while placing an order or even doing homework on their favorite brands. The process of social commerce includes purchasing products online. However, social commerce and eCommerce are often confused for one another, but there is a significant difference between the two. eCommerce usually deals with online purchasing, selling, and transactions, whereas Social commerce is all about using the social media platform to sell products to potential customers directly.

The behavior of Gen Z and Millennials with Social Commerce #infographic

Young U.S. influencers making headway in social commerce
Social commerce is increasingly becoming popular, thanks to the features added on Facebook, Instagram, TikTok, and Snapchat that has made buying very convenient for the social media users. And with over 2.65 billion social media users, there is a lot of room for social commerce to leverage.

Interestingly, a recent study by BizrateInsights show that young social media users – between the age of 18 and 34 are major advocates of social commerce with nearly half of the surveyed participants admitting to using the service in recent times.

Young U.S. influencers making headway in social commerce #infographic

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