With the world now entering a digital era, a new mindset of the generation is all set to surface. Social media preferences have caused the new generations to place their trust in the content that is available online rather than the brokers of the insurance companies. Many people have now become interested in purchasing insurance from the mega digital insurance firms like Big Tech because of their digitally-driven services. Because of this new revolution, the insurers have directed their focus to attend to the needs and requirements of the customers to understand their motives better.
With the help of modern social tools, the insurers can easily approach their customers through common media and build a better relation with them. Refer to the infographic below to learn more about the millennial mindset towards insurance.
