The coronavirus lockdowns are implemented all across the globe. And during this period of self-isolation, it’s no surprise that the people are consuming a significant proportion of media. In fact, Global Web Index analyzes the media consumption behavior during the pandemic and how the protocol varies for each generation.
More time!
According to the report, 80% of the U.S. and UK based
consumers claim that TV and online video platforms such as YouTube and TikTok
are their primary mode of media. 68% of the consumers are also turning to
online mediums for pandemic updates over any other activity.
Other key findings from the survey include:
- GenZers prefer listening to music rather than looking for news update.
- Young generations keep themselves entertained by playing games on the mobile or computer.
- Millennials enjoy searching for cooking recipes and other food-related information.
WHO – The most
trusted
The updates received via the World Health Organization (WHO) is
considered the most reliable, especially when it comes to COVID-19 updates. However,
when it comes to the UK residence, preference is usually given to data shared
by their government.
Interestingly, the information found on social media
platforms are more trusted – even more than the word of mouth received from
friends and family.
The Need for
Positivity
While staying updated with the changing scenario of COVID-19
is important, the global population is also looking for solutions to remain
positive during the testing times.
Therefore, almost one-third of the GenZers
considered purchasing Netflix and Disney to cope with the isolation period. It also
shows that the people are trying to fictionize the chaos we are living in by
investing their time and attention on the movies and TV shows aired on
streaming platforms.
Simply put, everyone is relying heavily on devices during
this pandemic – not only to stay updated but also to keep them entertained and
distracted from the real-time events.
Here, let’s take a look at Infographics to analyze the different
media content being splurged by the internet users.
Infographic by: www.visualcapitalist.com
Infographic by: www.visualcapitalist.com
