Media consumption in the pandemic era #Infographic

Published by Saima Jiwani Saturday, May 23, 2020

The coronavirus lockdowns are implemented all across the globe. And during this period of self-isolation, it’s no surprise that the people are consuming a significant proportion of media. In fact, Global Web Index analyzes the media consumption behavior during the pandemic and how the protocol varies for each generation.

More time!

According to the report, 80% of the U.S. and UK based consumers claim that TV and online video platforms such as YouTube and TikTok are their primary mode of media. 68% of the consumers are also turning to online mediums for pandemic updates over any other activity.

Other key findings from the survey include:

• GenZers prefer listening to music rather than looking for news update.
• Young generations keep themselves entertained by playing games on the mobile or computer.
• Millennials enjoy searching for cooking recipes and other food-related information.

WHO – The most trusted

The updates received via the World Health Organization (WHO) is considered the most reliable, especially when it comes to COVID-19 updates. However, when it comes to the UK residence, preference is usually given to data shared by their government.

Interestingly, the information found on social media platforms are more trusted – even more than the word of mouth received from friends and family.

The Need for Positivity

While staying updated with the changing scenario of COVID-19 is important, the global population is also looking for solutions to remain positive during the testing times. 

Therefore, almost one-third of the GenZers considered purchasing Netflix and Disney to cope with the isolation period. It also shows that the people are trying to fictionize the chaos we are living in by investing their time and attention on the movies and TV shows aired on streaming platforms.

Home-bound users are also concerned about the increase in their screen time as a result of the pandemic. On the other hand, researchers claim that ‘too much’ screen time is not much of a cause for concern amongst the users. Instead, the focus should remain on the type of content that is being consumed to eliminate any potential negative impact on psychological well-being.

Simply put, everyone is relying heavily on devices during this pandemic – not only to stay updated but also to keep them entertained and distracted from the real-time events.

Here, let’s take a look at Infographics to analyze the different media content being splurged by the internet users.



Infographic by: www.visualcapitalist.com

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