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Snapchat has launched a new promotional campaign, where it has highlighted how its platform is “different” from others in the present era of social media.

 

Snapchat asserts that social media, in its “adolescence” age, has begun to lose its essential purpose of connection and support. Instead, according to Snapchat, social media platforms and the way we share our moments on them, have become more curated now, and friends have started to feel more like strangers.

 

Well, Snapchat is not really wrong here. But what is it that its platform is doing differently? One aspect that Snapchat could be seen as distinguishable from in its usage is the absence of a feed. Unlike other platforms, Snapchat’s goal is not to make a user’s content reach as many people as possible.

Snapchat’s Recent Promotional Campaign Shows the Platform as “Less Social Media”



Samba TV, a measurement company that originally provides insights into TV viewing behaviours, has partnered with Snapchat in the domain of advertising. As a result, Snapchat will be providing its ad partners with greater insight into the effects of their ad campaigns.

 

Samba TV will provide “outcome measurement to Snap advertisers in the entertainment vertical,” says Snapchat. Samba TV’s global footprint includes coverage for more than 200 national networks in the U.S., local networks in more than 100 U.S. DMAs, and over 400 digital publishers.

Snapchat Partners with Samba TV to Offer Outcome Measurement Across Entertainment Media



At Snap’s latest AR event, it was revealed that Snapchat will soon be incorporating AR Lenses powered by ChatGPT. This would be possible as a result of Snapchat’s new Lens Studio launched in beta, where developers can create filters using ChatGPT.

 

These ChatGPT-powered Snapchat Lenses will work on the same AI system as ChatGPT – meaning that users will be able to ask questions within the filters to which they will receive responses. For instance, in a sample shared by Snap, a user has asked the question “How far away is Neptune?” in a solar system-themed filter, and the filter generates an answer in return. This indicates that this functionality could be specifically used to create quizzes or randomizers.

Snap Announces a New AR Lens Feature Powered by ChatGPT on Snapchat



Following its competitors TikTok and Instagram, Snapchat is finally releasing the option of embedding content from within its platform to the web. This includes Spotlight videos, Lenses, public Stories as well as public Profiles.

 

“We love seeing our community’s creativity on display, and embeds make it easier than ever to share Snapchat content in an article or website,” says Snapchat. The primary and perhaps only reason why the social media company had until now held back from launching this embedding functionality has been the private nature of the content on its platform.

Snapchat Launches Web Embedding Option for Lenses, Stories and Other Content



To celebrate International Friendship Day with its users, which is on the 30th of July, Snapchat is launching a limited time feature that will let users share personalized throwback Stories with close friends.

 

These personalized Stories will be created by Snapchat and will be found when you swipe up from your Snapchat camera. Additionally, Snapchat Snap Star Tinx will appear to give you advices on how to be a better friend and supporter.

Snapchat Launches Limited-Time Feature of Personalized Throwbacks to Celebrate Friendship Day


Snapchat is making its AI chatbot “My AI” available to all users for free, after keeping it accessible to only paid subscribers for two months.

 

Snapchat’s chatbot can be customized by changing its name, looks, and adding a Bitmoji avatar - which is what users demanded the most after the integration first rolled out. My AI can also be added to group chats using “@.” You can ask the chatbot for AR filter recommendations, as well as places to visit from Snapchat’s map tab.

 



In the near future, Snapchat also plans to equip My AI with the ability to provide responses to visual messages / images.

Snapchat’s AI Chatbot “My AI” can Now be Accessed for Free by All Snapchatters



Snapchat and Microsoft have collaborated on a new integration that lets Work users on Microsoft Teams enjoy some of the most popular Snapchat Lenses to add AR effects in their video meetings. There are more than 20 Lenses that users can choose from.

 


The Lenses are powered by Snap's Camera Kit and offer an AR effect to video calls, making them livelier and more interactive. “Since AR uses cameras, sensors, and displays, which are already built into video conferencing, it is a perfect and seamless fit with Teams,” says Microsoft. Previously, the filters in Teams were powered by the Snap Camera that was launched in 2018 and primarily designed for Twitch streams, and was later shut down.

Microsoft Introduces a Range of Snapchat Lenses in Teams

 


In a latest monetization effort utilizing AR, Snapchat has developed a new project that combines AI and AR, dedicated to retailers who can use the service to earn from AI and AR shopping tools.

 

The AR Enterprise Services (ARES) by Snapchat provides retailers with shopping tools that can be used to virtually try on products like clothes, jewellery, makeup, etc. The integration of AR shopping tools in ARES will facilitate retailers by increasing conversions and reducing return rates.

 

Snapchat’s Latest AR Creation Helps Retailers Make Money Off of AR and AI Shopping



Snapchat is releasing a new AI integration in Snapchat+ this week, called My AI, which is designed to respond to queries in a ChatGPT format. The feature is represented by a purple colored character that users can give a personalized name to.

 


The chatbot is capable of providing personal suggestions to users, such as ideas for birthday gifts, weekend trips, dinner, etc. Regardless of My AI’s advanced abilities, Snapchat has warned subscribers in advance of its limitations that could lead to the chatbot responding with unwanted answers. “Mistakes may occur,” says Snapchat.

Snapchat is Rolling Out AI Chatbot ‘My AI’ in Snapchat+



Snapchatters who are fans of the Bitmoji fashion in the app have an exciting news as Snapchat brings yet another clothing collection to its avatar feature. In a recent collaboration, Snapchat and Adidas have come together to launch exclusive Bitmoji outfits. Not just that, but users will also be able to purchase the clothes using purchasable Token currency in the app.

 


As per Snapchat, “Until Friday, Dec 9th, Snapchatters can claim an exclusive adidas ITM track jacket in the brand’s recognizable yellow colorway, featuring the adidas web3 logo and black stripes on the sleeves.” The jacket costs 250 Tokens, which users can collect in exchange of goods within Snapchat’s shops and offers, where they can select from a variety of Token packages.

Snapchat Partners with Adidas to Launch a New Bitmoji Clothing Line



As part of its recent AR advancement, Snapchat has launched a new AR Lens that is meant to help users discover products of their preference during the holiday season. The lens features a voiceML technology that relies on audio prompts instead of typed text to engage with and facilitate users.

 

The Lens, called ‘New Balance,’ works by listening to audio prompts from a user who answers a series of questions to reach the product they are looking for. The Lens will then provide product recommendations that best match with the user’ answers.

Snapchat Rolls Out New AR, Voice-Powered Shopping Lens in US



Snapchat has partnered with fitness app Strava to develop a new AR lens called the Strava Activity Lens, which could serve as a means of engagement around fitness and health.

 


“With a few taps, the Strava Activity Lens allows Snapchatters to take a Snap or post a Story that instantly tells the tale of recent workouts,” explains Snapchat. The Strava Activity Lens would allow users to share videos and slideshows of their workouts on Snapchat, as well as the Strava app.

Snapchat Releases 'Strava Activity Lens’ that Enables Sharing of Fitness Activities on the App



Snapchat shared a preview of a new feature Director Mode at its latest Partner Summit, which it is now rolling out to iOS users. Director Mode is Snapchat’s advanced video creation toolkit that offers editing tools like green screen, variable playback speed options, as well as dual camera controls, along with other improved editing options.

 

Snapchat is Providing Advanced Editing Tools for Content Creation Via New ‘Director Mode’



In an attempt to appeal to older users on its app, Snapchat has revealed a new, wide range of content in collaboration with European football league LaLiga. The content includes an exclusive Discover Show ‘LaLiga Show Time,’ weekly highlights, historic archives, top goals, branded Lenses, stickers, Bitmoji features and more.

Snapchat Announces New Sports Collaboration with LaLiga to Bring Exclusive Content for Football Fans



To further engagement across its platform, Snapchat has announced new features including Chat Shortcuts, Question Stickers for Stories, and new Lock Screen Widgets. In addition to that, the company is making the desktop version of its app accessible to all users, which was previously only available for Snapchat+ subscribers.

 

Chat Shortcuts allow filtering messages and finding key prompts, and also help remind users about important things, such as a friend’s birthday or replying to a message so it isn’t left on read. This could be a useful option, especially for those who have a lot of conversations going on in the app at once and find it difficult to keep up with every one of them.

 


The new Question Stickers for Stories is an interactive functionality; the same as that on Instagram Stories, and allows users to ask questions on their Stories in the form of Stickers, on which their followers can reply.

 

Snapchat Expands Access to its Web Version and Releases New Features



Snapchat recently conducted a survey-research with over twenty-five thousand people, in collaboration with Ispos, on how AR and its potential value is perceived by social and digital media users, including brands and consumers.

 

The main conclusion that Snapchat derived from the research suggests that people are only aware of the superficial value of AR, while there is actually a wide range of benefits that AR could offer. Snapchat estimates that around 60% of people in the US, and almost all social/communications apps users will be frequent users of AR by 2025.

 

The report gathered key points in relation to people’s opinions of AR. This includes the potential of AR in online shopping experience, as every 6 out of 10 people identified shopping as their main reason of using AR, 84% of consumers expressed interest in using AR to interact with a product before purchasing it, and 73% were of the view that AR made their shopping experience easier. Snapchat also adds how AR helps consumers to make better purchase decisions by allowing them to visualize, share, and gather feedback before making purchases.

 




In addition to that, 73% of the consumers showed interest in experiencing AR at events and conferences, while 79% of them were keen to experience AR as a means of entertainment, like concerts and sport events.  

 

Snapchat’s Latest Report Reveals Potential of AR and Opportunities for Brands to Make Use of it



Twitter is expanding Tweet sharing beyond its own platform by testing a new WhatsApp sharing button exclusively in India, and enabling Tweet sharing to Snapchat and IG Stories on Android, which was previously only available on iOS, as well as launching a new option to share Tweets to LinkedIn.


WhatsApp remains the most popular messaging app in India, with over 487 million users, which explains Twitter’s initiative to test the new WhatsApp sharing button in India in particular. Twitter explains the test, saying, “We are replacing the share icon on Tweets with the WhatsApp icon for the majority of people who use Twitter on Android in the country, so sharing their favorite or noteworthy Tweets is easy even beyond Twitter, making the experience more open, accessible, and holistic for them.”

Twitter Expands and Adds New Tweet Sharing Options, Including WhatsApp and LinkedIn Sharing Buttons



Snapchat has released a new Dual Camera option, which it has imitated from the French social media app BeReal.

 

The Dual Camera functionality allows for recording videos or taking photos that are captured by the front and back-facing cameras at the same time. It supports several output formats including vertical, horizontal, picture-in-picture, and cut-out.

 


While Instagram also developed its own version of the feature, Snapchat’s primary intention behind the launch is to provide users with more creative opportunities and trends. The company originally previewed the option as a part of its Director Mode, which contains more advanced editing tools for creative purposes.

Snapchat Rolls Out a Dual Camera Functionality


Snapchat has brought some new features to its $3.99 Snapchat+ subscription that now has over a million subscribers.

 

Snapchat+, which was first launched in June of 2022, offers a range of special add-on features, such as a variety of app icons, new data insights, and the option to pin a user in the app as ‘your #1 best friend’.


 

 

The platform has been updated to provide users with more enjoyable and engaging features. First off, subscribers can choose from several different Snapchat icons to give the app a customized touch. They can also make their replies more visible to Snap Stars, with ‘Priority Story Replies,’ and select emojis that they want friends to see after they view their Snaps. Moreover, new Bitmoji Backgrounds are also accessible.

Snapchat Updates Snapchat+ Subscription with New Exclusive Features



Snapchat’s new Family Centre is providing parents with monitoring tools to supervise their children’s activities on the app, without eavesdropping their private conversations, and understand the ways in which kids and teens are engaging across the social platform.

 



Speaking about the update, Snapchat announced, “In the coming weeks, we will add a new feature that will allow parents to easily view new friends their teens have added.”

 

The social company further assures parents that they will be able to report any accounts that they find concerning in relation to Snap’s Trust and Safety teams, without informing their child about them, so as to keep any potential unwanted attention away from their children.

Snapchat Introduces Monitoring Controls for Parents Via Family Centre

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