Twitter is expanding Tweet sharing beyond its own platform by testing a new WhatsApp sharing button exclusively in India, and enabling Tweet sharing to Snapchat and IG Stories on Android, which was previously only available on iOS, as well as launching a new option to share Tweets to LinkedIn.
WhatsApp remains the most popular messaging app in India, with over 487 million users, which explains Twitter’s initiative to test the new WhatsApp sharing button in India in particular. Twitter explains the test, saying, “We are replacing the share icon on Tweets with the WhatsApp icon for the majority of people who use Twitter on Android in the country, so sharing their favorite or noteworthy Tweets is easy even beyond Twitter, making the experience more open, accessible, and holistic for them.”
some of you might see a WhatsApp Share icon and if you do, let us know what you think pic.twitter.com/Y23vWUPTs1— Twitter India (@TwitterIndia) September 8, 2022
The expansion of existing Tweet sharing options and addition of new ones would facilitate sharing of relevant Tweets across different platforms that Twitter users engage across. Moreover, it would enhance Twitter’s data analytics by providing the company more accurate numbers on how frequently users share Tweets across other platforms.