Following its competitors TikTok and Instagram, Snapchat is finally releasing the option of embedding content from within its platform to the web. This includes Spotlight videos, Lenses, public Stories as well as public Profiles.
“We love seeing our community’s creativity on display, and embeds make it easier than ever to share Snapchat content in an article or website,” says Snapchat. The primary and perhaps only reason why the social media company had until now held back from launching this embedding functionality has been the private nature of the content on its platform.
The process of embedding Snapchat content is easy: a user would need to copy the link of the content, then open it in their web browser, and finally select the ‘embed’ icon in the share sheet, which will display the HTML code that can be copied.
“This content will link out seamlessly to both the Snapchat website and app, where you can learn more, try a Lens yourself, or find similar experiences,” Snapchat adds.