To celebrate International Friendship Day with its users, which
is on the 30th of July, Snapchat is launching a limited time feature
that will let users share personalized throwback Stories with close friends.
These personalized Stories will be created by Snapchat and will be found when you swipe up from your Snapchat camera. Additionally, Snapchat Snap Star Tinx will appear to give you advices on how to be a better friend and supporter.
Snapchat has begun to revive itself after Instagram stole
the spotlight from the platform by adopting its one-of-a-kind Stories feature
and gaining greater popularity than Snapchat. The latter is now emphasizing on
promoting building friendships more than ever, as a way to establish its
presence in the social media world. “Our community loves keeping up by calling
their friends and looking back on their favorite memories together,” says
Snapchat.
The platform has currently up to 397 million daily users who
share more than 5 billion Snaps, chat for more than 900 million minutes, and
share Memories with friends 280 million times every day day on average, according
to Snapchat’s data.
