Snapchat shared a preview of a new feature Director Mode at its latest Partner Summit, which it is now rolling out to iOS users. Director Mode is Snapchat’s advanced video creation toolkit that offers editing tools like green screen, variable playback speed options, as well as dual camera controls, along with other improved editing options.
The tools can be used to create content that stands out in the app and consequently maximize opportunities for partnerships with brands. With Snapchat reducing the amount of funds that it offers to Spotlight creators via its funding program, Director Mode could offer another outlet for creators to sustain their content.
Director Mode can be accessed from the camera toolbar in the app, while tapping the Create button in Spotlight will also display the editing tools. While the feature is only available to iOS users for now, Snapchat intends to roll it out to Android users shortly as well.