Google is improving its Search algorithms, which have been
recently updated to highlight content quality and depth, as opposed to
displaying content from websites that have been primarily created to rank well
in search engines and suck in more traffic.
According to Google, the update “will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.” Google also claims that the update will help show “results with unique, authentic information, so you’re more likely to read something you haven’t seen before.”
The COVID-19 pandemic has brought many changes in the world.
One of them is the adaptation towards digital platforms especially in marketing
domain for the consumers who like to work from home. One of the most effective
digital marketing techniques is Search Engine Optimization (SEO) which is used
in order to increase reach and gain more customers. However, changes in the
algorithms of search engine and new ranking strategies will bring a major
change to the way businesses do SEO.
Local SEO:
This strategy draws local customers towards the businesses
in the area. This strategy is centered on making the website appear on the
Search Engine Results Pages (SEPR) in a particular location. Search engines
usually rank a business on fourth or fifth pages showing results, but if local
SEO is applied business profile can appear on a much higher position. 97%
people use search engines to find businesses in their area. Not optimizing
business for local search could make it lose a lot of potential clients. This
indicates it is high time for businesses to focus on Google My Business and
optimize their local profiles.
Whenever you launch a new blog or a website, you want to
reach as many people as it can. Striving for page views and its reach is one of
the primary goals of any blogger or an SEO expert. However, racking up
thousands of page views won’t do you or your page any good. Converting those views
into leads is a different story and that is what you want.
Conversion of those views into leads is the best thing that can
happen to your website and converting those leads into sales is even better.
SEO thrives on page views and there are different tips and tricks to rack up
more conversions on your blog. If you are neglecting the conversion rate
optimization strategy for your blog than the chances of conversions happening
for your business is very slim. Many people start a blog or a website everyday
but not all of them have success because not all of them use the right strategy.
Google is the most popular search engine in the world. It is
widely used and websites get optimized for Google to get traffic boosts on it. Google
uses prompt algorithm updates to regularly increase its accuracy. One of those
algorithm updates included guidelines for something Google calls E-A-T.
Google just announced some new updates for Search, which are going to be benefitable for brands, but are mainly focused on helping people find the information they need. The updates include improvements in spelling recommendation, passage identification in texts, ‘hum to search’, subtopics in search queries, and key moments in videos.
The improved spelling predictions are going to help users find better matches of what they are looking for. According to Google, one in every 10 queries each day is misspelled. To improve the ability to understand misspelled words, Google is introducing a new spelling algorithm that uses a ‘'deep neural net’' to significantly improve the ability to decipher misspellings.
Google is also introducing a new search algorithm, which will be able to index individual passages of text within web pages, and will therefore be able to locate more specific information on a site relative to a user query. Google had already been working on this update for a while, and is making it more widely available now.
Google claims that this technology will ‘'improve 7% of search queries across all languages’' once it is rolled out globally. This update is also likely to have an impact on ad placement and will be particularly relevant for high-volume pages.
Search Engine Optimization is a big part of a company because
it helps with the website traffic. It makes your website rank high on the
Google and other search engines. It is critically important that your website
shows up on the search engines because it is more likely that the traffic will
come to your website.
There is off-page SEO where it directly works on the website
and affect its ranking but there is also on-page SEO which lays down the foundation
of the SEO in general. Maintaining a good on-page SEO with good practices is
important to sustain a good SEO model. There are many companies who allocate a
lot of budget for technical SEO, local SEO, and off-page SEO but they fail to
realize that the on-page SEO requires no budget whatsoever. The on-page SEO is
entirely free.
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