This infographic summarizes how SERP rankings can impact click-through rates.
A search engine optimization campaign has the ultimate goal of ranking at the top of the search engine results pages (SERPs). But an organic listing with a Top 10 ranking in Google isn’t much good if nobody clicks on it. You will need to work on improving your organic click-through rate to gain valuable leads from Google and other search sources. CTR can help marketers to build a picture, particularly when calculating metrics to do with ROI, such as cost per acquisition (CPA), effective cost per acquisition/action (eCPA), cost per action, cost per click (CPC), cost per lead, cost per impression (CPI) and revenue per mile (RPM).
Benchmarks such as these can be useful for comparing your own CTR, to gauge whether or not you need to make significant changes to your ads. Knowing your click-through rates can help you to make informed decisions about how to improve your ads.
Infographic by: bootcampmedia