Any digital marketer faces a challenge in allocating the resources and using it to boost engagement on the post. This is especially hard when you are dealing with a small budget. Then there is a concern of investing in SEO or paid search ads to boost.
According to a study which surveyed 496 business owners and marketing pros about how they use their Google Ads or Search Engine Optimization techniques. Each of these techniques have benefits that differ from each other in the long run. Majority of the pros said that both sets of approaches are effective in their own way however, they still chose Google Ads more than SEO.
Take a look at the following infographic for more information.
Infographic by: bestseocompanies.com