The COVID-19 pandemic has brought many changes in the world.
One of them is the adaptation towards digital platforms especially in marketing
domain for the consumers who like to work from home. One of the most effective
digital marketing techniques is Search Engine Optimization (SEO) which is used
in order to increase reach and gain more customers. However, changes in the
algorithms of search engine and new ranking strategies will bring a major
change to the way businesses do SEO.
Local SEO:
This strategy draws local customers towards the businesses
in the area. This strategy is centered on making the website appear on the
Search Engine Results Pages (SEPR) in a particular location. Search engines
usually rank a business on fourth or fifth pages showing results, but if local
SEO is applied business profile can appear on a much higher position. 97%
people use search engines to find businesses in their area. Not optimizing
business for local search could make it lose a lot of potential clients. This
indicates it is high time for businesses to focus on Google My Business and
optimize their local profiles.
Visual SEO:
In the past decade, SEO has focused more on the written
content rather than videos and pictures. Google has now become better at
understanding visuals. Using visual SEO lets users look for information based
on a visual display taken from actual search results. Google has done various
modifications in their algorithms. This improved the system’s ability to
understand and accurately serve user search intent. Multitask Unified Model
(MUM) is a tool that can analyze videos, photos, text and 75 other languages.
It allows Google to offer more comprehensive and complicated search results.
Core Web Vitals:
This is a set of Google metrics that show the performance of
web pages based on aspects like user interactions, responsiveness, speed, and
visual stability. This is a recent update and will affect both desktop and
mobile site competition. Companies would require the support of web developers
to meet the updated SEO standards.
Google Discover:
This tool helps in discovering tailored information without
searching for it. It shows the user selected information that is based on their
previous searches. This feature has the quality that could help companies to
enhance their SEO strategy. Users can find the website via their Discover feed.
The increased traffic due to this tool can improve a website’s SEO rating.
IndexNow:
With this facility, website owners can immediately notify
search engines about any change they make to their website’s content s that the
search results are refreshed faster. This feature increases overall efficiency
as there is no need to wait for the search engines to discover the content.
Adapting to the latest trends allows the companies to
provide their websites a great chance for long-term success.
Infographic by: digitalmarketingphilippines
