The COVID-19 pandemic has brought many changes in the world. One of them is the adaptation towards digital platforms especially in marketing domain for the consumers who like to work from home. One of the most effective digital marketing techniques is Search Engine Optimization (SEO) which is used in order to increase reach and gain more customers. However, changes in the algorithms of search engine and new ranking strategies will bring a major change to the way businesses do SEO.
This strategy draws local customers towards the businesses in the area. This strategy is centered on making the website appear on the Search Engine Results Pages (SEPR) in a particular location. Search engines usually rank a business on fourth or fifth pages showing results, but if local SEO is applied business profile can appear on a much higher position. 97% people use search engines to find businesses in their area. Not optimizing business for local search could make it lose a lot of potential clients. This indicates it is high time for businesses to focus on Google My Business and optimize their local profiles.
In the past decade, SEO has focused more on the written content rather than videos and pictures. Google has now become better at understanding visuals. Using visual SEO lets users look for information based on a visual display taken from actual search results. Google has done various modifications in their algorithms. This improved the system’s ability to understand and accurately serve user search intent. Multitask Unified Model (MUM) is a tool that can analyze videos, photos, text and 75 other languages. It allows Google to offer more comprehensive and complicated search results.
Core Web Vitals:
This is a set of Google metrics that show the performance of web pages based on aspects like user interactions, responsiveness, speed, and visual stability. This is a recent update and will affect both desktop and mobile site competition. Companies would require the support of web developers to meet the updated SEO standards.
This tool helps in discovering tailored information without searching for it. It shows the user selected information that is based on their previous searches. This feature has the quality that could help companies to enhance their SEO strategy. Users can find the website via their Discover feed. The increased traffic due to this tool can improve a website’s SEO rating.
With this facility, website owners can immediately notify search engines about any change they make to their website’s content s that the search results are refreshed faster. This feature increases overall efficiency as there is no need to wait for the search engines to discover the content.
Adapting to the latest trends allows the companies to provide their websites a great chance for long-term success.
Infographic by: digitalmarketingphilippines