Are SEO links a thing of the past? Today, 94% of all web content has no external links, but SEO experts say that’s a big mistake. Links still matter. In fact, according to a study by SEMrush, 4 of the top 8 ranking factors are based on link signals. These for our total referring domains, total backlinks, total referring IPs, and total follow-backlinks. Generally speaking, Google’s top ranking organic search result has 3.8x more backlinks and 3.2x more referring domains than those than rank numbers 2 through 10. Experts say that link building and technical optimization are still of the utmost importance in SEO tasks. According to SEO Consultant, Bill Hartzer, links from one website to another are how we navigate the web, therefore they will always be important regardless of the involvement of any algorithm.
It is important to note, however, that not all links are created equal and there is such a thing as a “good link” or a “bad link.” Creating a good link profile requires three main elements; trust, diversity, and relevance. Links need a high domain and page authority; they need to be from varied domains, IP addresses and types of sites; and they need to use keywords in surrounding elements and anchor text.
As Bibi Lauri Raven, founder of BibiBuzz says, “As long as interconnected networks form the internet, links matter.”
Infographic by: dirjournal