Google is improving its Search algorithms, which have been recently updated to highlight content quality and depth, as opposed to displaying content from websites that have been primarily created to rank well in search engines and suck in more traffic.
According to Google, the update “will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.” Google also claims that the update will help show “results with unique, authentic information, so you’re more likely to read something you haven’t seen before.”
This means that websites that have been functioning to provide low-quality content by merely using keyword matching, could soon experience a decline in their rankings on Google Search. In a nutshell, Google would no longer support the SEO system.
In addition to this, Google’s review ranking process that was updated last year to provide quality, helpful reviews in Search results, is also being enhanced further. The improved review ranking systems would make it easier to find high-quality, original reviews. “We’ll continue this work to make sure you find the most useful information when you’re researching a purchase on the web,” says Google.