Google is improving its Search algorithms, which have been
recently updated to highlight content quality and depth, as opposed to
displaying content from websites that have been primarily created to rank well
in search engines and suck in more traffic.
According to Google, the update “will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.” Google also claims that the update will help show “results with unique, authentic information, so you’re more likely to read something you haven’t seen before.”
This means that websites that have been functioning to
provide low-quality content by merely using keyword matching, could soon
experience a decline in their rankings on Google Search. In a nutshell, Google
would no longer support the SEO system.
In addition to this, Google’s review ranking process that was
updated last year to provide quality, helpful reviews in Search results, is also
being enhanced further. The improved review ranking systems would make it
easier to find high-quality, original reviews. “We’ll continue this work to
make sure you find the most useful information when you’re researching a
purchase on the web,” says Google.