Search Engine Optimization (SEO) is an extremely important format for search marketing. Every renowned company uses the format for enhanced optimization. However, there are always some ethics for doing things, and similar is with SEO. While doing SEO, keeping the ethical techniques in mind is crucial in order to prevent any damage to the company’s reputation. Even the slightest mistake can lead to the biggest consequences. To rank higher in Google search, the ethics of SEO must be known.
A number of ethical techniques are mentioned in the infographic below, which you can understand and incorporate while doing the task. Some unethical techniques are also mentioned, which shall be avoided during the work as it has the capability of damaging the company’s reputation with its aggressive search marketing approach.
