Google being one of the largest search engine platforms is used by almost every top brand in order to attract more and more target audience and enhanced optimization. The infographic below shares the importance of Google and SEO for brands around the world.
There are a few things that would work wonders for you in 2021 so, make sure you make them an integral part of your strategy. First of all, creating relevant content is one of the most crucial things because, in this way, you will be able to satisfy the needs of your customers and clear their queries easily. Even today, a lot of brands fail to cater for the needs of their customers because the content they create is not relevant enough.
Secondly, keep measuring the user experience that you are providing. Google had announced a page that helps to measure the user experience through metrics known as core web vitals. The page will be released very soon i.e., in May 2021 so, don’t forget to keep good track of the user experience that you are providing your valued customers so that amendments can be made accordingly.
Lastly, create backlinks. It is highly important to create and maintain good links with different platforms because a single mention of one of your website’s page by any other website will be counted as a “vote”. These votes play a vital role in search engine optimization as the algorithms of Google have always used these links to rank different websites.
In the infographic below, you will find some very important stats and facts that are very important in creating effective SEO strategies. Please give it a read.
Infographic by: Elitecontentmarketer.com