The World Wide Web is growing in terms of content every single second. It is with the help of search engines that we get to explore new web pages every day. But how do these webpages rank themselves? Sure, you may be familiar with the concept of search engine optimisation for text... But what about infographics?
Infographics have become a trend and its no wonder why. It's a sea of information out there on the Internet and infographics feature carefully curated information, packed with visuals for easier understanding. Now let's proceed to how these images can be optimised for the search engine.
Every image has its technicalities— a set of properties that go along with it. The post in which you will be adding your infographic needs to be optimised too. Everything from the title of the post to its header image needs to contain relevant keywords, that is, keywords related to the topic of your infographic.
When writing the content for an infographic post, make sure to include keywords in the body as well. In the end, you should include an embed code so it makes it easy for others to share the infographic as well. The infographic below serves as a complete guide on how to optimise your infographic, as well as the dimensions ideal for every platform.
Infographic by: ColumnFive