Visual content is the most appealing to the human mind. We can find them in a variety of subjects. Lifestyle, entertainment, medicine, health and fitness, computers and much more. The best part about infographics is that they provide meaningful information, details that can be the most useful for the viewer or reader.
The World Wide Web is growing in terms of content every single second. It is with the help of search engines that we get to explore new web pages every day. But how do these webpages rank themselves? Sure, you may be familiar with the concept of search engine optimisation for text... But what about infographics?
Infographics have become a trend and its no wonder why. It's a sea of information out there on the Internet and infographics feature carefully curated information, packed with visuals for easier understanding. Now let's proceed to how these images can be optimised for the search engine.
Technology has taken over the world by storm with smartphone cameras, machine learning tools, etc flourishing and improving with every passing day that has led to the birth of visual search.
So what do we mean by visual search? Why is it something huge? How is it implemented and used? How can brands get profit out of it? Today's infographic will cater to all of this.
What exactly is Visual Search?
Visual search uses pictures in place of the input text for looking up things online. For example, if you wish to search for cats, you can submit a picture of it instead of typing 'cat' in the search box. The visual can come from anywhere, it can either be an image clicked in real-time by a camera or be an image from any one's gallery, and even an image is taken from anywhere like a website or email.
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