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Email Marketing tactics to shoot conversations

Email marketing has never disappointed the marketers but the impacts of traditional email marketing have surely become less efficient with time. Rightfully so, we live in a digital world where new inventions are made every other day and competitors are continuously rising. Moreover, artificial intelligence is also a common factor to be incorporated into business strategies and marketing tactics.

Email Marketing tactics to shoot conversations #infographic

Email Marketing is the ultimate solution for B2B companies

For B2B companies, a gateway to keep the customers updated about your policies and services is more than necessary. Over the years, many strategies have surfaced to solve this problem, but the only strategy that has actually provided true strength to the relationship between customer and business is email marketing. Ever since email marketing has been incorporated by companies all around the world, a phenomenal increase in the progress rate is observed among the industrial world.

Email Marketing is the ultimate solution for B2B companies #infographic

Enhance your email marketing strategy with the latest email design trends

The world surely looked different in the previous year, where consumers’ tastes kept changing with time, but email marketing is still considered an effective and safe way to promote your business. Sometimes you need to change according to the situation in order to stay constant, and email marketing is no exception to that. According to the studies, it is expected that the potential buyers will still be extremely delighted to see newsletters from their favorite brands along with a pretty long read for them that enlightens them about all the important things without making any effort.

While there are various other marketing strategies, email marketing remains popular among a significant number of people who happily subscribe to their beloved companies. Hence, to stay ahead of the consumers’ expectations, several advancements have been made in email marketing.

Enhance your email marketing strategy with the latest email design trends #infographic

Walking you through the future trends of email marketing


Email marketing first made it to the hot news in the year 1978 and after that, all the different platforms benefited from the newly introduced tool and marked their successful journeys with time. In today’s world, email marketing has surpassed all other standards of marketing because of its vast reach among the audience and its significance for even the smallest of applications. From Facebook to every other application that is being downloaded at this very moment on a smartphone, security is the foremost priority which is why email addresses are considered to be the focal point that rules the entire global communication. 

 

Walking you through the future trends of email marketing #infographic

How to Boost Conversion Using E-mail Automation in 10 Ways

Automated campaigning is the term that goes around a lot for email marketing, but what is it all about? Since it's automated, it saves a lot of time and ultimately saves cost too. Some companies are able to take advantage of automated e-mail marketing to such an extent, that they can just sit back and watch their revenues grow while relaxing.

But you have to be creative when designing the e-mails. Same old templates and subject lines are a big no. In fact, if you keep using them a lot, chances are that your e-mails will land in the spam folder instead of the primary inbox. While it's great to get an idea from other brands as to how they are designing emails for their business growth, branding is all about getting your own brand's image and vision out there.

How to Boost Conversion Using E-mail Automation in 10 Ways #Infographic

What makes an infographic stand out? Let’s find out

Infographics have now become one of the most successful and widely accessed tools for websites. It provides information in a brief yet creative manner. Many progressing companies as well as websites have shifted their focus to the proper designing and generating of infographics to obtain maximum responses from their viewers or customers. Infographics can play a huge role in putting lead generation into total action. Different approaches offer different anatomies to display the content on the infographic.

Produce powerful content using the right visuals


The infographic below represents all the basic features of an infographic that have the power to make your content influential and appealing in the eyes of the viewers. These features include Content, Design, Layout, and Lead Generation essentials. With the right choice of content and designs to display, you can easily make your infographic stand out in the market.

What makes an infographic stand out? Let’s find out #infographic

Why should your business opt for Email marketing?

Over the years, many strategies have been brought forward to promote marketing, but no strategy has ever been more successful than the one carried out through emails. Emails are one of the earliest ways to communicate over the internet. This platform, however, is still very much used by businesses all over the world to market their products in a timely fashion. Several benefits come with Email marketing. It not only boosts your company’s ranking, but it also plays a vital role in improving the ROI.

Steps that will ensure high ROI in lesser time


At the time of startup, every company sets a goal to achieve the maximum Return of Investment (ROI), but only a few get there. Without smart strategies, a firm can never win the race of marketing and hence never reach the true heights of success. To grow the efficiency of your business to achieve high ROIs, you must concur with the right email marketing strategies that suit your business in every way.

Why should your business opt for Email marketing? #infographics

Astonishing E-mail Marketing Statistics of 2020

Content is not the only thing that keeps businesses running. While the products and services a business offers to its customers are vital, the way they are offered is no less important. The best way to convey the value of your offerings to your customers is by letting them know you care for them. So in this era where everything we do is going digital, of course, marketing is no different. 

Brands and businesses have established their online presence across all major social media platforms such as Facebook, Twitter and Instagram. However, in this age where social media is trending, e-mails which were the most classic form of digital communication since the very beginning, are still valid in reaching out to customers. This is because e-mails can be more personalised and they can be automated in a manner such as weekly or monthly subscriptions, that keep maintaining the customers' interest.

Astonishing E-mail Marketing Statistics of 2020 #Infographic

How to boost email marketing amidst the pandemic

While the COVID-19 has had an adverse effect on the businesses, the digital world has come to its aid. Technology has been our savior from the untimely stay at home orders from governments all over the world. The businesses are closed, but digital aid has helped the businesses from falling apart.
Despite the destruction, digital marketing has seen a rise amidst the pandemic, which means that it has made many companies think long-term and change their marketing strategy accordingly. Email marketing has proved to be a great tool for companies because of its success rate. However, you still need to make sure that you do this email marketing thing right because many businesses who are new to this online scene doesn't know which audience to target.
Firstly, you need to stay updated about the trends and what's "in" these days. Email marketing might be the best way to reach out to your audience, whether B2B or B2C, but you need to identify your audience and the trends. Email marketing is a tool used to reach a different group of audience.

How to boost email marketing amidst the pandemic #infographic

E-mail Lead Generation for Business-to-Business (B2B)

E-mails today are still as relevant as they were back when social media wasn't that much of a thing. Especially when it comes to businesses, every organisation wants to give their best shot. The company's main objective is to be successful by inciting a customer's interest. For this purpose, the company must not only engage its prospective customers by offering them appropriate products and services, but the way they approach them also matters.

E-mail Lead Generation for Business-to-Business (B2B) #Infographic

Use personalization to boost your Email Marketing techniques

Email Marketing is considered as one of the best marketing strategies all around the world. The main feature of interest in email marketing is the feature of personalization. This is a method which helps to reach the customers in a very effective way. It has been estimated that by the time the human race will be in 2022, around 4.3 people are expected to be engaged with emails. With such an estimation, it is important to boost your email marketing strategies. Following are some of the ways through which you can easily make a huge shift in your marketing techniques:

Use personalization to boost your Email Marketing techniques #infographic

How to generate more sales through Email Marketing

No matter what people say, Email marketing is still one of the best prevailing strategies to produce powerful sales. From promotional to business content, email has always been an enormous source for the generation of sales. But still, not every email marketing strategy works wonders to generate abundant sales, and the reason lies in the wrongful execution of these strategies. We are about to discuss some of the best and fruitful strategies to make sure your campaign steals the spotlight from competitive firms.

How to generate more sales through Email Marketing #infographic


Planning Perfect E-mail Blasts

Sending emails seems like a piece of cake. After all, all you have to do is compose and click, but wait...There is another crucial factor - time. For your email campaign to really work and perform up to the mark, setting a timeline and scheduling emails is key.

Planning Perfect E-mail Blasts

Make Your Gmail Account Safer with These Tips

If you have an email, there’s a high chance that your email is registered on Gmail. Gmail has over a billion and a half users, but most of us don’t really use our Gmail accounts to their full potential, which could actually help us make our online mail much safer and less prone to be leaked.

But if you take a look at some of the security features that Gmail provides for its users, you’ll find that there’s a lot that you can do to make your emails safer and your inbox cleaner. You'll have to deal with less emails from marketers who think you need all the newest models of lawnmowers and scammers promising to make you richer if only you could give them a “small” loan.

These are some of the features that can help you make your Gmail accounts safer.

1. Manually Block Spam


If a spammer account isn’t getting flagged automatically by Gmail’s Report Scam feature, and continues to clutter your email like an unwanted pest, Gmail allows you to block the sender manually.

To block a sender, click on the email, then the three dots at the top right, and choose the Block option from the drop-down. All future messages from the sender will go straight to the spam folder, so you don’t have to deal with them anymore.

Don’t rule out the spam-reporting feature, however, since it’s not meant to block messages according to the sender, but rather help Gmail filter out emails with similar content and styles, even some “spam” words. In some cases, emails that are flagged by users are analyzed by Google to help improve its algorithms and update its automatic filters.

If it’s not the sender or the general element of the email, but rather something specific to that email that you’d like to block, it’s best to use the Filter messages like this feature instead. This helps you set some specific actions for all future emails with similar elements, such as marking them all as unimportant, or marking them as unread.

2. Reset the Undo Send Time


This is a tip that might just save you from a faux pas of legendary proportions or just some general embarrassment that may result from a simple typo. Gmail has a feature that allows you to Undo sent emails, before your they end up in your recipients' inbox forever.

However, the default time for you to stop an email from being sent is 5 seconds, which may not be sufficient if you only realize your mistake a second too late.

So, it’s great news that you have the option to customize this timer, and set it for up to 30 seconds at a time. To change the timer, simply click the cog icon in the top right corner of your main page, then from that, go to Settings, and under the General tab, click on the drop-down menu besides Undo send. Choose the timer of your choice, and you never know when your future self might thank you for saving them.

3. Send Confidential Emails


Gmail has a special feature for making your emails confidential. Confidential emails sent on Gmail cannot be copied, forwarded, printed, or downloaded by the receivers, and the sender can also protect access to the email with a passcode. These emails are not meant to stay in the ether of the internet forever, and you can set an expiry, after which the email will disappear.

To turn confidential mode on, just click on the padlock sign under the Compose Message window, and set your specifications for the message. A confidential email can stay in the receivers’ inbox for up to five years, but no longer. The recipient(s) of the email will be able to see the expiry of the email.

Unfortunately, this feature cannot ensure that your receiver won’t take a screenshot of the email, so there’s not anything you can do about that.

However, if the person receiving the emails are not using the Gmail apps, they will need to view the emails on a web browser.
A few caveats to these self-destructing, super-secure messages: If the people getting these emails aren't using the official Gmail apps, they'll need to open the messages up on the web instead. Also, bear in mind that there's nothing to stop your contacts taking screenshots of confidential messages and then passing on those images, so the mode is best used for people you trust.

4. Clear Cached data


If you have an unstable internet, Gmail is now available offline too. However, offline usage means that the computer you’re using Gmail on will store some information in the form of cached data, which can be compromised if the wrong person gets physical access to your computer device. This is especially risky if you’re using a public computer, or borrowing a friend’s or co-worker's device.

To delete the offline cache on your device, go to the Settings menu, and select Offline. Under Security, mark the box that says Remove offline data from my computer, and log out between every use.

If the Offline feature on your Gmail account isn’t activated, you can always turn it on by going to the Offline section under Settings.

5. Hide Embedded Images


You may have noticed that sometimes pictures with your emails get screened, and Gmail asks your permission to display them. This is because embedded pictures in emails are a security concern, and have remained so for quite some time. Images can track information about your browser, your device, and even find out if you’ve read an email or not. Many of the issues have been resolved now, but the most common culprit is email tracking.

Senders can embed small pixels called tracking pixels in pictures to track things and collect all sorts of data, such as what time you opened the email, and what kind of device you read the email on. While some of these trackers are used by marketers to find out how their promotional material is doing, this is not the kind of data you would want to give away.

Google automatically does some of the lifting, and hides pictures it believes have been used in the wrong way, which is what I was talking about earlier. However, the automatic feature may not catch every culprit.

If you want to make sure you don’t accidentally end up sharing any sensitive data from your mail, go to the General tabs under Settings and check the box that says Ask before displaying external images next to the Images option. Don’t worry, you’ll still have the option for opening pictures from trusted senders.

Make Your Gmail Account Safer with These Tips


Ways to Improve Your Promotional Emails #Infographic


No matter how much heart you put into your newsletters or promotional emails, at the end of the day, your targeted reader might not always read it. Email subject lines are like headlines, nobody’s going to read the whole thing if the subject line doesn’t interest them. As a marketer, you definitely don’t want your emails to go into the spam box, or worse, unread.

If you’re a marketer who wants to hit the sweet spot with their marketing and promotional emails, these tips are for you. These tips are great for copywriters too.

So, without further ado, let’s get into the ways that you can bring your marketing emails up a few notches.

1. Don’t go crazy with the spam words

Spam filters are a thing, and they love screening emails that use words like “make money” or “risk-free” or even the innocent-seeming “free”. There’s a good reason for that, so make sure your email subject line doesn’t sound like you’re trying to scam your customers.

2. Use powerful language

When a customer goes through their inbox, they only give a glance to their emails, and unless the emails are from a brand they love, they usually ignore most of them.

Use language that shows your reader that you mean business. You value their time, and want to make their busy lives easier. Also make sure that the language you use across your emails conveys a similar tone and stays consistent. A good email subject line will recognize its readers’ mindset and speak to that.

3. Get personal

Strike the right balance of personalization by adding your reader’s first name, (or in the case of e-retailers, the products they recently looked at on your website), but not raising their alarm bells. Personalized email subject lines have a higher chance of being read, and they add a nice touch too.

4. The shorter, the better

Most emails are viewed on mobile devices, and cannot display longer subject lines in the email apps. And a subject line not read is equal to an email not read.

So, try keeping your subject lines short and sweet, to get maximum people to read them.

There are of course exceptions to this rule, but it’s a good rule-of-thumb to go with.

5. Mix it up a bit

Use more emoticons and numbers in your email subject lines, where possible.

Emails with a number in their subject line have a higher rate of being rate. Emojis, on the other hand, can be a bit trickier and you need to keep the context and the reader in mind if you’re going to use them in your email subject lines.

6. Use punctuation with caution

Punctuation in subject lines is similar to how emojis are, and it depends on your readers and the content (and context) of your email.

Always tread with caution, and experiment a bit until you know what works.

7. Build trust with the reader

Readers pay attention to who’s sending them emails, and if your sender address sounds fishy or inappropriate, they will definitely flag your email.

Invest in a personal address, so your readers know who is communicating with them.Ways to Improve Your Promotional Emails #InfographicInfographic by: https://www.mdgadvertising.com/

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Ways to Improve Your Promotional Emails #Infographic

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?
We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic.

It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video. It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work? #Infographic

10 Email Marketing Tips to Boost B2B Sales

Email is one of online marketing mediums with the most popularity. Through tapping successfully into this conventional marketing technique, companies will obtain leads in productivity and higher-level interaction with their prospects too. This Blue Mail Media infographic lets you learn how to make wise use of email marketing to deliver profitable results.

10 Email Marketing Tips to Boost B2B Sales #infographic

Must Know Email Marketing Metrics To Track Campaign Success

No matter how tailored your emails are, if you can't measure their success or the final outcome–you can't determine whether or not the campaign helps you reach your goals. So describe its targets and also the metrics to chart its progress before you send your next email.

Must Know Email Marketing Metrics To Track Campaign Success #infographic

ROI of Email Marketing

February 26, 2020 Diana Morris Email marketing is a cost-effective solution which is known to produce a spectacular result when it comes to communication. It gives you the power to most effectively reach out to future and existing customers. There are plenty of research reports that state the advantages of email marketing strategies, where the most important one is increased ROI.

ROI of Email Marketing #infographic

Success Through Email Responsiveness

What is the first thing you do every morning? For 58% of people checking their email is their first move. Email came before social media, news sites or even google. Some have said that email is dying but even 58% of Gen Zers say that they check their email several times throughout the day. 35% of all emails received require a response, and 23% require an immediate response. Oddly enough a business’s average response time is 42 hours.

Across all generations, people expect a response time that is less than one hour. When this doesn’t happen businesses not only lose customers but they also lose interest. Companies on the other hand that made email response time a priority and responded to inquiries with one hour were found to be 7x more successful than those who took twice as long and 60X more successful than those who took 24+ hours. Learn more about how email responsiveness builds trust in the following infographic.

Success Through Email Responsiveness #infographic

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