It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video. It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email.
These marketing tactics are a part of the browsing experience, which has developed from being almost exclusively one-sided to becoming a proposed exchange of personal data and content.
In BuzzStream’s latest survey of 1,001 people, they teamed up with Fractl to discover the online marketing tactics Americans are happy to participate in — and which ones they avoid.
Infographic by: www.buzzstream.com