Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work? #Infographic

Published by Web Desk Friday, May 15, 2020

We’ve all been there. We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic.

It could be a pop-up prompting us to subscribe to a newsletter or an ad playing before a video. It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email.

These marketing tactics are a part of the browsing experience, which has developed from being almost exclusively one-sided to becoming a proposed exchange of personal data and content. 

In BuzzStream’s latest survey of 1,001 people, they teamed up with Fractl to discover the online marketing tactics Americans are happy to participate in — and which ones they avoid.

Infographic by: www.buzzstream.com

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