Brands and businesses have established their online presence across all major social media platforms such as Facebook, Twitter and Instagram. However, in this age where social media is trending, e-mails which were the most classic form of digital communication since the very beginning, are still valid in reaching out to customers. This is because e-mails can be more personalised and they can be automated in a manner such as weekly or monthly subscriptions, that keep maintaining the customers' interest.
Talking about e-mail marketing in 2020 is as relevant as it was in previous years, and since the very beginning in 1978. It may seem like a piece of cake as all you have to do is click the send button, but there's a lot that goes into planning an e-mail marketing campaign. For instance, e-mails having emojis in their subject lines have more probability of actually being opened.
Also See: Email Marketing Statistics That Prove It's Still An Effective Marketing Strategy #infographic
It is important to understand behaviours as well, the factors that can drive users to actually open your e-mail, click on any links that you have given. For example, including a video in your e-mail can actually increase the click-through rates, while an e-mail which consists of a lot of images only results in the declining of click-through rates. The infographic below shall introduce you to various aspects that can help you design your e-mail marketing campaign.
Infographic by: The Blue Oceans Group