Astonishing E-mail Marketing Statistics of 2020 #Infographic - Visualistan

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Astonishing E-mail Marketing Statistics of 2020

Content is not the only thing that keeps businesses running. While the products and services a business offers to its customers are vital, the way they are offered is no less important. The best way to convey the value of your offerings to your customers is by letting them know you care for them. So in this era where everything we do is going digital, of course, marketing is no different. 

Brands and businesses have established their online presence across all major social media platforms such as Facebook, Twitter and Instagram. However, in this age where social media is trending, e-mails which were the most classic form of digital communication since the very beginning, are still valid in reaching out to customers. This is because e-mails can be more personalised and they can be automated in a manner such as weekly or monthly subscriptions, that keep maintaining the customers' interest.
Talking about e-mail marketing in 2020 is as relevant as it was in previous years, and since the very beginning in 1978. It may seem like a piece of cake as all you have to do is click the send button, but there's a lot that goes into planning an e-mail marketing campaign. For instance, e-mails having emojis in their subject lines have more probability of actually being opened.

Also See: Email Marketing Statistics That Prove It's Still An Effective Marketing Strategy #infographic

It is important to understand behaviours as well, the factors that can drive users to actually open your e-mail, click on any links that you have given. For example, including a video in your e-mail can actually increase the click-through rates, while an e-mail which consists of a lot of images only results in the declining of click-through rates. The infographic below shall introduce you to various aspects that can help you design your e-mail marketing campaign.


Astonishing E-mail Marketing Statistics of 2020

Infographic by: The Blue Oceans Group


Share This Infographic On Your Site

Astonishing E-mail Marketing Statistics of 2020 #Infographic

Astonishing E-mail Marketing Statistics of 2020

Content is not the only thing that keeps businesses running. While the products and services a business offers to its customers are vital, the way they are offered is no less important. The best way to convey the value of your offerings to your customers is by letting them know you care for them. So in this era where everything we do is going digital, of course, marketing is no different. 

Brands and businesses have established their online presence across all major social media platforms such as Facebook, Twitter and Instagram. However, in this age where social media is trending, e-mails which were the most classic form of digital communication since the very beginning, are still valid in reaching out to customers. This is because e-mails can be more personalised and they can be automated in a manner such as weekly or monthly subscriptions, that keep maintaining the customers' interest.
Talking about e-mail marketing in 2020 is as relevant as it was in previous years, and since the very beginning in 1978. It may seem like a piece of cake as all you have to do is click the send button, but there's a lot that goes into planning an e-mail marketing campaign. For instance, e-mails having emojis in their subject lines have more probability of actually being opened.

Also See: Email Marketing Statistics That Prove It's Still An Effective Marketing Strategy #infographic

It is important to understand behaviours as well, the factors that can drive users to actually open your e-mail, click on any links that you have given. For example, including a video in your e-mail can actually increase the click-through rates, while an e-mail which consists of a lot of images only results in the declining of click-through rates. The infographic below shall introduce you to various aspects that can help you design your e-mail marketing campaign.


Astonishing E-mail Marketing Statistics of 2020

Infographic by: The Blue Oceans Group


Share This Infographic On Your Site

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