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How to Boost Conversion Using E-mail Automation in 10 Ways

Automated campaigning is the term that goes around a lot for email marketing, but what is it all about? Since it's automated, it saves a lot of time and ultimately saves cost too. Some companies are able to take advantage of automated e-mail marketing to such an extent, that they can just sit back and watch their revenues grow while relaxing.

But you have to be creative when designing the e-mails. Same old templates and subject lines are a big no. In fact, if you keep using them a lot, chances are that your e-mails will land in the spam folder instead of the primary inbox. While it's great to get an idea from other brands as to how they are designing emails for their business growth, branding is all about getting your own brand's image and vision out there.

How to Boost Conversion Using E-mail Automation in 10 Ways #Infographic



Internet scams have become harder to detect lately, hence making it important to be very careful when visiting websites and opening emails that seem even slightly suspicious. There has been a new Netflix phishing scam that tries to steal users' login and credit card information and billing address by tricking them into updating their account. 


Cloud office security platform, Armorblox, spotted the phishing attack a few weeks ago when Netflix customers reported about receiving emails that were apparently from Netflix Support. The emails convinced customers that there was a problem in the verification of their personal details which was resulting in issues with their billing. This was followed by a warning that their accounts would be cancelled in 24 hours if they didn't manage to update their personal information. 


Clicking the provided link took customers to a website that looked everything like Netflix's original website. The website page asked users to part with their Netflix login credentials, billing address, and credit card details. Targeted users were then redirected to the actual Netflix home page after the phishing flow was complete. 

Netflix Phishing Attack Attempts to Steal Customers' Credit Card Details

E-mail Lead Generation for Business-to-Business (B2B)

E-mails today are still as relevant as they were back when social media wasn't that much of a thing. Especially when it comes to businesses, every organisation wants to give their best shot. The company's main objective is to be successful by inciting a customer's interest. For this purpose, the company must not only engage its prospective customers by offering them appropriate products and services, but the way they approach them also matters.

E-mail Lead Generation for Business-to-Business (B2B) #Infographic

Reasons why B2B Direct Mail should be considered

Direct mail is junk or spam mail you might have encountered in your email inbox. They mostly consist of advertisement or newsletter of a product which doesn't seem interesting. But then again the question arises as to why are direct mails still a thing when nobody likes it?

Reasons why B2B Direct Mail should be considered #infographic


Typing and typos happen everywhere. Its human nature to make mistakes and then make amends to it. Typos happened even in writing this very article, but the technology of today has evolved so much that making typos or grammatical errors are now a thing of the past.

Check Grammar for different platforms #infographic

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