E-mails today are still as relevant as they were back when social media wasn't that much of a thing. Especially when it comes to businesses, every organisation wants to give their best shot. The company's main objective is to be successful by inciting a customer's interest. For this purpose, the company must not only engage its prospective customers by offering them appropriate products and services, but the way they approach them also matters.
First things first, your customers do not always have to be 'individual' consumers'. B2B stands for business-to-business and it also makes sense, as many businesses approach other businesses and manufacturers for mass supplies, and to keep their own thing running.
So basically, an organization must focus on lead generation, that is, to create interest and 'lead' their target audience to their offers. Just for this purpose, having a proper automated system for e-mail lead generation is important. E-mails are still in trend because they are the best way to reach your target audience, all at once.
Also See: How to Generate More Sales through Email Marketing #infographic
There are different kinds of emails that can be sent, as well as various features that can be offered via automation. Have a look at the infographic below for further details:
Infographic by: TDInsights