If you’re a marketer who wants to hit the sweet spot with their marketing and promotional emails, these tips are for you. These tips are great for copywriters too.
So, without further ado, let’s get into the ways that you can bring your marketing emails up a few notches.
1. Don’t go crazy with the spam words
Spam filters are a thing, and they love screening emails that use words like “make money” or “risk-free” or even the innocent-seeming “free”. There’s a good reason for that, so make sure your email subject line doesn’t sound like you’re trying to scam your customers.
2. Use powerful language
When a customer goes through their inbox, they only give a glance to their emails, and unless the emails are from a brand they love, they usually ignore most of them.
Use language that shows your reader that you mean business. You value their time, and want to make their busy lives easier. Also make sure that the language you use across your emails conveys a similar tone and stays consistent. A good email subject line will recognize its readers’ mindset and speak to that.
3. Get personal
Strike the right balance of personalization by adding your reader’s first name, (or in the case of e-retailers, the products they recently looked at on your website), but not raising their alarm bells. Personalized email subject lines have a higher chance of being read, and they add a nice touch too.
4. The shorter, the better
Most emails are viewed on mobile devices, and cannot display longer subject lines in the email apps. And a subject line not read is equal to an email not read.
So, try keeping your subject lines short and sweet, to get maximum people to read them.
There are of course exceptions to this rule, but it’s a good rule-of-thumb to go with.
5. Mix it up a bit
Use more emoticons and numbers in your email subject lines, where possible.
Emails with a number in their subject line have a higher rate of being rate. Emojis, on the other hand, can be a bit trickier and you need to keep the context and the reader in mind if you’re going to use them in your email subject lines.
6. Use punctuation with caution
Punctuation in subject lines is similar to how emojis are, and it depends on your readers and the content (and context) of your email.
Always tread with caution, and experiment a bit until you know what works.
7. Build trust with the reader
Readers pay attention to who’s sending them emails, and if your sender address sounds fishy or inappropriate, they will definitely flag your email.
Invest in a personal address, so your readers know who is communicating with them.
Infographic by: https://www.mdgadvertising.com/
