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Digital marketing agencies can now be ‘Meta Certified,’ as Meta is giving them a chance to showcase their marketing expertise pertaining to its platforms, to potential clients.

 

“For the first time, we’re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual Meta Blueprint certifications in specific focus areas,” explains Meta.

 

The certifications are offered in five different categories: Meta Media, Meta Marketing Science, Meta Creative Strategy, Meta Community Management, and Meta Spark.

Meta Launches New Certifications for Companies to Showcase their Meta Marketing Expertise

How Digital Engagement Platforms are Affecting Event Management

The COVID-19 pandemic has affected many aspects of work including how employees communicate, travel, and attend events. More people are using email and video conferencing to communicate, employees who frequently travel for business are looking forward to staying off the road, and those who attended digital events in 2020 are planning to attend virtual events at least as often as they attended physical events before the pandemic.

How Digital Engagement Platforms are Affecting Event Management #Infographic

Scaling Your Digital Business

Small businesses were hit hard by the pandemic. With over 90% being affected, 59% needing to lay off a substantial number of their employees, and nearly 30% of small businesses closing their doors, the pandemic was a huge setback for millions of people around the globe. But as time continues, many are starting to recover and are once again growing and becoming more stable as they rebuild.

Scaling Your Digital Business #Infographic



Meta reports that over 20 billion messages are exchanged over Messenger each month between businesses and customers. This insight suggests that direct messaging has become a convenient way for brands and consumers to interact with one another.

 

To further understand how users in the APAC (Asia-Pacific) region are relying on messaging for brand queries, and how businesses can serve customers in a better way using messaging, Meta conducted a research in collaboration with the Boston Consulting Group, which consisted of surveying more than 6,500 respondents across the APAC region.

 

The analysis in the report shows some valuable information on the significance of direct messaging between brands and consumers. Some of the key points mentioned in the report are as follows:

Meta Shares New Insights on the Importance of Business Messaging Through Latest Survey Report



LinkedIn’s second edition digital magazine ‘Big Thinking’ has been released, and includes a variety of helpful information in the form of interviews, expert notes, insights, and tips to help marketers in marketing-related subjects and trends.

 


Some of the specific details that the magazine covers include mitigating the loss of cookie tracking data, building an employer brand, expert interviews on customer experience, digital transformation and creative B2B strategies, sustainable marketing practices, evolving messaging processes, and creative tips.

LinkedIn’s Digital Magazine is Offering Some Great Marketing Tips and Insights



SEMRush has shared a list of the most visited websites in December of 2021 in the US. As expected, websites like Google, YouTube, Facebook, and Amazon made it to the top of the list. These are followed by Wikipedia, Walmart, Instagram, ESPN and others.

 


Specifically, in terms of traffic, however, Reddit was found to be ahead of most other social platforms, including Twitter, Instagram, Pinterest, and TikTok.

Take a Look at the Most Visited Websites in December 2021 in US

Content curation and its benefits for social media marketing

Digital marketing is all rage in today’s fast-growing world where people no longer use pamphlets for branding. Nowadays, you can find literally every brand whether small or big on the internet along with all the details. But, how do you compete with all the brands on the internet or more specifically, on social media? Since most of the top brands are leading due to their digital marketing strategies, how can you boost your content marketing?

Well, the infographic below will tell you all about it. One of the top strategies to incorporate in your business is content curation which comes with numerous benefits for your digital marketing. It not only attracts more potential buyers but boosts the overall performance as well.

Content curation and its benefits for social media marketing #infographic

Keeping Industrial Marketing Strategies Relevant for the Digital Age

Industrial marketing is facing new challenges in an increasingly digital world. Other kinds of marketing are less complex and the time from product introduction to purchase is fairly brief. For instance, 94% of B2B buyers have done their research online and 70% have specifically identified their needs before contacting a sales rep. 

Keeping Industrial Marketing Strategies Relevant for the Digital Age #Infographic

 


Instagram had announced a new option within the Shop tab in the app and launched a test of the feature few weeks back, which was successful. The company is now rolling out the option to all merchants on its app.

 

The new Shop option is allowing businesses to promote their product listings on the Shop tab by advertising them. The paid posts will be labelled as “sponsored.”

 


According to Instagram, this new addition of ads is meant to “make it easier for people to discover and shop from brands when they’re already in the mood to browse.”


The ads will be displayed in the form of tiles on the Instagram Shop tab home page. If you tap on a sponsored product, you will be directed to a page where the product’s details will be mentioned, so you can discover more about the product. Moreover, additional products from the same brand will be displayed in the 'More from this Shop’ section.

Instagram Introduces the New Ad Option Within Shop Tab for All Brands

Best tools for an efficient online marketing strategy

Since our world is under the influence of digital media, companies around the world use this technology to add wings to their business. Whether you are an online business or a huge organization that manages profiles on social media platforms, you must always have something new and fresh to keep your followers engaged.

Best tools for an efficient online marketing strategy #infographic

How to get the desired ROI for your video marketing strategy?

Video marketing is probably the most effective way to advertise your brand and make it catch the attention of the right audience. A well-planned video strategy can help your brand flourish with an astounding ROI.

How to get the desired ROI for your video marketing strategy? #infographic

 


To help brands maximize the reach of their posts, LinkedIn has released a ‘boost’ feature, which will work by turning organic Page updates into paid ads, adding new tools to maximize virtual events, and track their performance in the app.

 


About its new feature, LinkedIn says that "you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach.”

 

According to LinkedIn, the Boost feature will help reach a broader audience without having to learn how to use any new marketing tools.


The new Boost button will soon be available to LinkedIn users on their company page posts, and they will be required to pay for it.

LinkedIn Releases a New ‘Boost’ Option and an Event Ads Option

 


TikTok has revealed how its users are engaging around the Mother’s Day event and the ways marketers can boost their promotions for Mother’s Day.

 

The video creating platform shared an interesting fact, saying that “more than one in four TikTok users is a mother." The statistic has helped TikTok identify the products that mothers are looking for on its platform.

 


According to the statistics, most mums on TikTok want a vacation! Of course, there are other things too that a lot of mothers are looking for, such as jewelry, hand bags, cars, and glasses. Using this data, brands can better showcase the desired products to the mothers who use the TikTok app, who can view all the content through their phone screens and also discover brands. “Marketers should take notice and reach them with immersive advertising in mobile-first environments for maximum impact," says TikTok.

TikTok Shares Useful Data Around Mother’s Day for Marketers

Finding the right Real Estate SEO Services

Unfortunately, real estates were also impacted along with other markets and economies from the deadly Covid-19 pandemic in 2020. The world has not yet been free from the pandemic and economies are still struggling through their recovery phase. However, there are various trends and strategies that sounds quite promising in helping the particular sector for its growth.

Talking about the home sales, the market price for houses have gone straight up the sky, breaching all the previous records i.e., as high as $320,000. Moreover, the real estate industry is facing issues like a lack of new inventory and high buyer competition. Real estate businesses are suggested to look for different channels that can effectively tackle these problems.

Finding the right Real Estate SEO Services #infographic

Top B2B trends for Digital Marketing in 2021

The previous year had been an absolute roller coaster for everyone. From businesses to daily wagers, students to homemakers, everyone was hit hard by the restrictions of the Covid-19 pandemic. Despite all the hurdles, businesses are struggling hard to recover from the loss and thrive once again. Since the B2B market is expected to rise incredibly by 2023 and the figure is predicted to hit about $1.8 trillion within two years, it is crucial to stay updated regarding B2B digital marketing trends.

Top B2B trends for Digital Marketing in 2021 #infographic

Top digital marketing tips for franchises

Now that the franchises have continued to grow in large numbers and hence the competition among them have become very tough, you must with some creative strategies to make your franchise stand out from all the competitors. A great way to do so is the use of digital marketing since in this fast-growing world, digitalization has gained incredible fame because of its ability to grab the attention of the masses easily.

Top digital marketing tips for franchises #infographic

A guide to starting your own podcast

Since podcasts have continued to grow and are attracting more and more people every day, marketers look forward to it as a highly effective strategy to promote their brand. If you own a brand and want it to be among the ones famous on social media, your podcast would be a great help in this case. Starting your own podcast is not super hard but not as easy as it may sound. There are certain things that you must understand before getting started with your very own podcast. The infographic below provides a complete guide through the key points every marketer needs to understand before coming up with their own podcast; otherwise, all of the efforts would do down in vain.

According to the infographic, the foremost thing to think about is the topic of your podcast, how much detail you need to share about it, or in other words, gather up come interesting an engaging content that will hook up the listeners to your podcast. You should decide the number of episodes of your podcast, what will those be all about, and how you will divide your topic among the episodes. Make sure that you don’t keep on repeating the same thing over and over again. Of course, you can talk about various topics under one main topic but try not to step out of the main perspective.

A guide to starting your own podcast #infographic

Top video marketing trends everyone must know

Are you running an e-commerce business? Well, then you must be pretty much aware of the latest methods of marketing? As the world progresses in technology, it is extremely important to embrace technology in order to stay one step ahead of the competitors. Video marketing is a new way to attract the target audience because the majority of consumers watch video ads.

You must have an effective online marketing tactic in order to ensure that your video ads are reaching the correct target audience. However, producing and posting one video after another is not going to help. You must understand the purpose of making a video ad and know the latest video marketing trends.

Top video marketing trends everyone must know #infographic

How to Create an Amazing Social Media Campaign

E-commerce has been on a whole new level this year. And with the holiday season just around the corner, it only makes all the more sense to enhance digital marketing. Knowing your target audience well and having the right approach can do wonders for your business. 


As far as social media campaigns are concerned, many of them can be done for free. However, paid social media campaigns to have their own importance as they can reach a wider audience and your content has more chances of going global too. If you plan your social media campaign step by step, then it can work out even more properly. 


How to Create an Amazing Social Media Campaign #Infographic

 

How to get more views on your Instagram Stories

Instagram has become a social media sensation since its inception in 2010. It is now one of the most used apps in the world with billions of active users worldwide. Not only individuals and influencer but brands are also taking part in this picture-sharing app as they look to solidify their online profile. Instagram has paved its way into every mobile phone screen as people use the app every day.


The main thing that kept Instagram going strong throughout these years is the swift and regular introduction of new and exciting features. The Instagram of old has no comparison over the Instagram of today because the developers have worked hard in keeping the app updated to the latest trends on the world so it doesn’t die down.

How to get more views on your Instagram Stories #infographic

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