SEMRush has shared a list of the most visited websites in December of 2021 in the US. As expected, websites like Google, YouTube, Facebook, and Amazon made it to the top of the list. These are followed by Wikipedia, Walmart, Instagram, ESPN and others.
Specifically, in terms of traffic, however, Reddit was found to be ahead of most other social platforms, including Twitter, Instagram, Pinterest, and TikTok.
Data in relation to web traffic does not take app use into account and shows how people come across social media content via web browsers and how they search for and access information across each platform. For example, 85% of YouTube’s traffic comes via desktop. This information can help platforms design strategies that can effectively target users, such as planning ads that align with users’ desktop search experience in relation to exploring the platform.
The data shared by SEMRush can be helpful in terms of learning about overall trends on the most popular websites and adopting effective digital marketing strategies.