TikTok has revealed how its users are engaging around the Mother’s Day event and the ways marketers can boost their promotions for Mother’s Day.
The video creating platform shared an interesting fact, saying that “more than one in four TikTok users is a mother." The statistic has helped TikTok identify the products that mothers are looking for on its platform.
According to the statistics, most mums on TikTok want a vacation! Of course, there are other things too that a lot of mothers are looking for, such as jewelry, hand bags, cars, and glasses. Using this data, brands can better showcase the desired products to the mothers who use the TikTok app, who can view all the content through their phone screens and also discover brands. “Marketers should take notice and reach them with immersive advertising in mobile-first environments for maximum impact," says TikTok.
Another insight that TikTok shared is that Mother's Day-related content and activity on its platform saw a significant rise on the day of, compared to the day before. “This held true for the volume of content posted, as well as views and engagement on that content," stated TikTok.
The data is valuable for marketers as it can give them instant opportunities in terms of Mother's Day gift promotions. Moreover, mothers are likely to showcase their gifts in video clips posted on the day.
TikTok has suggested marketers to share special offers leading into the event, and to use ads on its platform as prompts, to make sure that users are reminded about the upcoming event.