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Top B2B trends for Content Marketing

Even after the crises caused by the pandemic of Covid-19, the B2B market was the only one to stay positive about the sales figures and everything. Moreover, the industry is predicted to reach sales up to $1.8 trillion by 2023 which is predicted after observing the non-stop spending in digital AD.

Top B2B trends for Content Marketing #infographic

Top B2B trends for Digital Marketing in 2021

The previous year had been an absolute roller coaster for everyone. From businesses to daily wagers, students to homemakers, everyone was hit hard by the restrictions of the Covid-19 pandemic. Despite all the hurdles, businesses are struggling hard to recover from the loss and thrive once again. Since the B2B market is expected to rise incredibly by 2023 and the figure is predicted to hit about $1.8 trillion within two years, it is crucial to stay updated regarding B2B digital marketing trends.

Top B2B trends for Digital Marketing in 2021 #infographic

Email Marketing is the ultimate solution for B2B companies

For B2B companies, a gateway to keep the customers updated about your policies and services is more than necessary. Over the years, many strategies have surfaced to solve this problem, but the only strategy that has actually provided true strength to the relationship between customer and business is email marketing. Ever since email marketing has been incorporated by companies all around the world, a phenomenal increase in the progress rate is observed among the industrial world.

Email Marketing is the ultimate solution for B2B companies #infographic

A look into the business performance of LinkedIn

The recent years have marked a tremendous victory for one of the biggest professional platforms called LinkedIn. With positive reviews and outcomes, this platform has become a favorite among professionals and seekers. It currently sits amidst the top 10 growing brands with the facilitation of 2.9 million groups. Despite the dark times for most people, the year 2020 proved to be a game-changer for LinkedIn as it observed a whopping increase in engagement rate among audiences.

A look into the business performance of LinkedIn #infographic

How did COVID-19 affect b2b sales?

Which industry of the world has the COVID-19 not affected? The entire year of 2020 was an epic roller coaster ride which uncountable ups and downs. From the business industry to the educational system, everything was impacted adversely by the pandemic. The economic uncertainties caused by the virus need a lot of time to heal up. With the increase in the unemployment rate, consumers are only picking up the things that they need. Due to the minimized shopping rate, the sales and revenues of various companies have drastically fallen down.

How did COVID-19 affect b2b sales? #infographic

Virtual B2B Marketing may be the new norm

COVID-19 has boosted the world’s consumption and awareness of digital tools. The sudden shift towards such technology has opened up new avenues for many marketers and businesses. People who weren’t aware of technology’s full potential are also jumping on the virtual bandwagon because it was the only source that could have saved businesses during the lockdown.

These are extraordinary times but exciting times for the digital world. As more and more businesses are looking to set up online businesses, virtual B2B marketing is making a firm stand and looks like it is here to stay. Digital marketing was born because of the social media platforms and now virtual marketing looks like a gem of an industry.

Virtual B2B Marketing may be the new norm #infographic

Branding is essential for B2B brands

Branding is an important aspect for a business to gain recognition. B2B sites often lacked the branding and B2C sites were recognized as the brand carriers. Branding used to belong to B2C sites but now the dynamic has changed and B2B businesses also require branding because, with the progression of time, the customers are wanting better experiences from B2B brands.

Branding is essential for B2B brands #infographic

How B2B marketers make use of Webinars

Webinar is a tool that most marketers use it to improve their brand awareness. While, this is one of the best uses of webinars, it can be used to serve many purposes including maximizing customer engagements, nurturing leads and even closing deals.

Webinars are being used out of necessity because of the technological advancements and it proven that they are a tool of choice for businesses to interact with their customers. Not only that, but they continuously deliver after the sale value for the customers. B2B marketing teams use webinars because of its ample ability and flexibility in performing the above-mentioned tasks and then some.

How B2B marketers make use of Webinars #infographic


The business to business or B2B marketing is evolving at a rapid pace. The evolution of this marketing strategy is due to technological advancements, as well as the change in behaviors of the buyers. Technology has undoubtedly made our lives easier, and hence, buyer trends have also changed significantly within the last decade.

The companies that use B2B marketing strategy have experienced a vital growth in their businesses. Still, many companies haven’t yet perfected the art of B2B marketing. The trend of such a strategy has been growing and is continuing to do so in 2020, which is the reason many companies need to refine their B2B strategy to make full use of it.

Refine your B2B marketing strategy with these 7 tips #infographic

How to generate more sales through Email Marketing

No matter what people say, Email marketing is still one of the best prevailing strategies to produce powerful sales. From promotional to business content, email has always been an enormous source for the generation of sales. But still, not every email marketing strategy works wonders to generate abundant sales, and the reason lies in the wrongful execution of these strategies. We are about to discuss some of the best and fruitful strategies to make sure your campaign steals the spotlight from competitive firms.

How to generate more sales through Email Marketing #infographic

Reasons why B2B Direct Mail should be considered

Direct mail is junk or spam mail you might have encountered in your email inbox. They mostly consist of advertisement or newsletter of a product which doesn't seem interesting. But then again the question arises as to why are direct mails still a thing when nobody likes it?

Reasons why B2B Direct Mail should be considered #infographic

How the Lockdowns have affected B2B sales #infographic

It seems that the current CoVid-19 pandemic has taken over all of our lives. Very few industries have remained unscathed during the pandemic, and most businesses have seen a sharp decline in their sales and profits, with the closing down of physical stores making it difficult for customers to buy things.


But it’s not just B2C businesses that have been hurt. In fact, a lot of B2B services have been rendered useless as companies no longer operate stores and need fewer goods and services.

How the Lockdowns have affected B2B sales #Infographic

B2B Content Marketing Trends in 2020
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily.

B2B Content Marketing Trends in 2020 #Infographic

B2B Content Marketing Stats, Trends and Budgets

B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action.

B2B Content Marketing Stats, Trends and Budgets #infographic

The State of B2B e-Commerce in 2020

The growth of B2B eCommerce has been phenomenal in the recent years and is soon catching up with the B2C eCommerce. This has been proved by the reports being published in recent years, showing how B2B eCommerce has acquired the bigger slice of the global retail sales pie.

With B2C eCommerce sales growing exponentially, the B2B industry has also followed suit. Not only is the B2B market gradually increasing its online presence, but it is also doing so by mirroring the B2C eCommerce strategies.

The State of B2B e-Commerce in 2020 #infographic

10 Email Marketing Tips to Boost B2B Sales

Email is one of online marketing mediums with the most popularity. Through tapping successfully into this conventional marketing technique, companies will obtain leads in productivity and higher-level interaction with their prospects too. This Blue Mail Media infographic lets you learn how to make wise use of email marketing to deliver profitable results.

10 Email Marketing Tips to Boost B2B Sales #infographic

What is the Role of Marketing Automation in the B2B Landscape?

Automating tedious and repetitive tasks is the order of the day for companies seeking to harness their workforce's imagination, problem solving, and cognitive intelligence. Not long ago, the people believed that technology would replace human beings. There isn't the dearth of evidence today to show that automation can actually enhance people.

In the field of B2B marketing the same applies. Marketing Automation will not replace marketers but instead will allow them to streamline and enhance specific activities. Hence advertisers will spend more time dealing with challenging issues.

What is the Role of Marketing Automation in the B2B Landscape? #infographic

Looking for Ways to Improve your B2B social media marketing strategy? Here Are Some Tips

Are your old B2B social media marketing strategies not working? Perhaps it's time to make some improvements.

You might have come across a lot of tips and advices when it comes building a successful B2C strategy to drive results and enhance your reach, but its important to note that you can apply most of those tactics to your B2B social media marketing strategy as well, given that many people are becoming fimilar with social outreach methods.

Here are some tips shared by HelpSquad that can help you drive results through social media channels for your B2B business or brand.

1. Use User Generated Content

About 90% of consumers say that user generated content affects their buying decisions more than search engine results and email campaigns.

2. Get Help from Influencer Marketing

It has been noted that influencer marketing can generate more ROI than any other forms of marketing. If you haven't already given it a shot, now would be the time to do so.

3. Attract Consumers with Giveaways and Discounts

Reportedly 71% of people became a part of loyalty programs because of discount offers and about 63% of people registered because of free products.

4. Make Posts that Align With Trending Topics

 Sharing posts that align with trending topics can draw the attention of many B2B prospects since about 82% of them are active on social media on a daily basis.

5. Don't Ignore The Power of Videos

According to observation, videos got more like and shared than posts with photos and texts.

Looking for Ways to Improve your B2B social media marketing strategy? Here Are Some Tips

New Year Resolutions B2B Marketers Should Consider in 2020

It's about to kick in 2020. Now is the perfect time to reflect on New Year's business goals and formulate some brilliant (attainable) strategies to achieve and exceed them. It might be a quick refresh of your marketing strategy or a complete overhaul of your sales plans — do not miss this opportunity to reshape your B2B tactics in the coming year for success.

If you're looking for ideas or inspiration, check out this Infographic's collection of resolutions. For the marketers, the methods outlined here are not only achievable, but also vital.

New Year Resolutions B2B Marketers Should Consider in 2020 #infographic

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