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How eBay is Empowering Women Owned Business Online

In the unprecedented times of the global pandemic, we all have needed a way that we work. Something that often has gone overlooked is all of the other kinds of work associated with child rearing and keeping the house in order and how that dramatically changed when we were all suddenly stuck working at home. More often than not, these tasks fell to women shouldering an unfair amount of work from this burden. Not only that, but this meant limited work opportunities that require specific times with little flexibility. 

How eBay is Empowering Women Owned Business Online #Infographic

What are the top 10 Online Bestselling Products in 2020?

There has been a shift in the economy and the way products are being sold online, ever since the coronavirus took over the world by storm. This has also brought about a change in the products that ranked on top at the beginning of the year when the pandemic hadn't gone global. For instance, face masks weren't at number one at the beginning of the year. It all comes down to demand and supply, and the need of the hour.


Many businesses have altered their inventories. They have added items that are being sold the most during these difficult times. And these items are not just limited to a specific industry or niche. They range from a lot of industries. Since the lockdown is prevalent almost everywhere, people are looking up to at-home entertainment products, for instance. There are many driving factors that affect consumer behaviour. 


What are the top 10 Online Bestselling Products in 2020? #Infographic

Are Supplements You Buy Online Really Safe?

As it turns out, the short answer is not really. Sure, there are plenty of sellers out there who want to sell high-quality, proven products. But there are also a lot of sellers out there who just want to make a buck, and they have found a safe haven on the largest online retailer in history: 

Are Supplements You Buy Online Really Safe? #Infographic

How Your Small Business Can Benefit from Facebook Shops

Facebook has been playing a very important role for small business owners ever since social media platforms have become a norm. And since Facebook is right at the top of the social media mountain, it has become critical for any small business to have their presence on it. More than anything else, to run, small business owners are dependent upon social media. There are millions of small business pages on Facebook, but now, Facebook has launched another service by the name of Facebook Shops, to revolutionise the way small businesses work on their platform.


But how exactly will Facebook Shops be useful? Majority of Facebook users are high-income owners, which means they'll be more likely to shop from Facebook, Whatsapp or Messenger since they are regular owners having a handsome salary. The percentage of these users is even higher than 70%. So even though there are so many users and competitors on Facebook, your chance to easily get major consumers is very high.

How Your Small Business Can Benefit from Facebook Shops #Infographic

Magento to Shopify Plus: Best Practices for Data Migration
Both Magento and Shopify are popular ecommerce solutions. Although Magento and Shopify Plus (the larger-business version of Shopify) fill similar roles in the market, one or the other may be more appropriate for certain types of businesses. Companies may choose to migrate from Magento to Shopify Plus for a variety of reasons: less maintenance, the larger Shopify ecosystem, and easy cloud hosting are all reasons for selecting Shopify.

Is Migrating to Shopify Plus the Right Choice?

Although new business owners debating between Magento and Shopify might choose the easiest option to start up their business, companies considering migrating from Magento to Shopify Plus are likely to be more established. This means that they have more data to migrate and more integrations that must be replicated on the new platform. For this reason, even if a company would realize significant cost savings by migrating, the migration itself might be expensive. The cost and benefits of any ecommerce platform migration should be carefully considered before embarking on the process.

For more information on the pros and cons of each platform, take a look at our Magento vs. Shopify article.

Step 1: Keep Your Magento Store Running For Now

Although it might be tempting to switch off the old store as soon as the new one appears to be working, it’s best to keep the Magento store running as usual during the migration process. This way, there will be no downtime or other issues caused by the switch.

Step 2: Make a Backup of Your Magento Store

Even with every precaution, data loss is still possible during the migration process. It’s possible that an important piece of information is found missing from the Shopify Plus store long after shutting down the Magento instance. In this case, it’s very valuable to have a complete backup of the Magento store. Also, if a company chooses to migrate back to its old configuration, having a complete backup is essential.

Step 3: Take Inventory of Your Data

After making a backup of the entire server, the next step is to figure out what information needs to be migrated. Aside from obvious data like catalog information, check to see what kinds of Magento settings will need to be moved over to Shopify Plus. Some Magento-specific features don’t have direct equivalents in Shopify Plus, so be sure that stakeholders know which ecommerce site elements will not be able to transfer.

Step 4: Get Shopify Ready

Before importing data from Magento into Shopify Plus, companies should perform basic setup tasks on their Shopify stores to make sure that the migration goes smoothly.
Verify that the following tasks are completed before proceeding to import data:

  • Create your Shopify Plus account with accurate store settings and contact information 
  • Check billing information and store addresses 
  • Add staff accounts to securely delegate permissions to other users with separate login information

Next, determine a plan for transferring information into Shopify. Options include manual transfer, migration apps from the Shopify App Store, a custom app using the Shopify Admin API, and the Shopify Transporter app.

Step 5: Migrate Most Information Automatically

The easiest way to migrate customer data from Magento into Shopify is through the official Transporter app, which is only available for Shopify Plus customers. Transporter takes data exported in CSV files and imports it into Shopify.

Magento to Shopify Plus: Best Practices for Data Migration

Amazon acquisition history

Amazon has a vast history of acquiring different companies. Over the years, the company has spent several billion dollars on buying new products, improving and introducing various services such as Audible, Amazon Prime, Kindle, Amazon Drive, and many more.

The company was established in 1995 as an online book store. The founder of Amazon, Jeff Bezos, had the vision to rule the e-commerce market. He figured out the way to leading success which was, dominating the e-commerce market. Amazon was started from scratch and has now evolved as one of the most widely used online shopping platforms.

Amazon acquisition history #infographic

Amazon's third-party sellers are kicking first party's butt

Amazon is one of the most dominant e-commerce platforms. The company is going through a not-so-good time currently as it has started to face antitrust scrutiny issues; it is not sharing any of the company's details shared some interesting information with the public. Late year, Amazon's founder and CEO, Jeff Bezos, shared that the third-party sellers at Amazon have made 58% of the company's total physical gross merchandise sales in 2018.

Amazon's third-party sellers are kicking first party's butt #infographic

The 'How' and 'Why' of Getting Product Reviews on Amazon

 Amazon is the king of the e-commerce world, hosting hundreds of categories of products and services. The products put up on Amazon are viewed by people all over the world, so it's like the ultimate global marketplace. Not just for brands but it is also good for creative individuals who want to take a step into the creative industries but are afraid to do so. One good example is of writers who are new to writing and want to sell their ebooks on Amazon.

 But regardless of the category and whoever you are, reviews and feedback are important for companies and prospective individuals. One factor to worry about is that on Amazon, not many people are giving reviews. You can expect around only 1-2% reviews for every 100 sales that you achieve on your product or service. This is just the average figure though so it can go both high and low, depending upon the product and the way you market it.

Also with so many competitors around, many people fake reviews by 'buying' them. These reviews are either made by bots or via fake ids. Amazon has recently made an algorithm to omit chances of any fake reviews coming in. These fake reviews cannot only set a bad reputation for your products but they can also land you in trouble in the long run. Imagine earning a bad reputation and mark for the rest of your life. So, don't fall for this illegal shortcut! There are many ways with which you can get genuine reviews on Amazon.

The 'How' and 'Why' of Getting Product Reviews on Amazon in 2020 #Infographic

4 Ways to Reduce Shopping Cart Abandonment
One of the most common problems for eCommerce merchants is shopping cart abandonment. The Baymard Institute took an average of 41 different studies on eCommerce shopping cart abandonment to find that the average abandonment rate to be 69.57 percent. When you look at that percentage as a whole, you realize just how much money is being lost. Luckily, there are things that you can do to reduce the number of shopping carts that are abandoned on your eCommerce website. We’ll discuss four specific ways in this article but first, let’s review what exactly occurs when a user abandons their online shopping cart.

What is Shopping Cart Abandonment?
Shopping cart abandonment occurs when a shopper adds products to their online shopping cart, but never completes the purchase. It’s a term that’s unique to eCommerce merchants. In a retail business, it’s not likely that someone who comes in, picks up an item, stands in line, and then suddenly decides to leave the line without the item. This happens on eCommerce websites often for many reasons that are surprisingly within the control of a merchant.

4 Ways to Reduce Shopping Cart Abandonment #infographic

What it takes to sell on Amazon
Revealing the truth about what it takes to become a successful Amazon seller in 2020. We analyzed data from hundreds of Amazon FBA sellers to determine how much time, effort, and resources they spent setting up their Amazon stores. The infographic also details if they turned a profit and how much profit they made from selling on Amazon.

What it takes to sell on Amazon #Infographic

E-Commerce Conversion Rate

As far as the research has been able to deduce, the conversion range of the average e-Commerce rate is found to be around 2-3%. The conversion rate is not measured that simply. Countless variables are involved in this entire procedure to reach a definite conclusion. These variables have the ability to influence the conversion rate either in a brilliant way or otherwise. The conversion rate is greatly affected by the contribution of variables such as country, industry, device, traffic source, and product type.

E-Commerce Conversion Rate #infographic

Create Profits with Facebook #Infographic

Facebook is above all, a social network designed for peer-to-peer interaction and create conversations (and business) through word-of-mouth.

So, when marketers and small business owners look towards Facebook to create leads and sales, they should look at it differently than other sources of digital marketing.

Create Profits with Facebook #Infographic

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