Are your old B2B social media marketing strategies not working? Perhaps it's time to make some improvements.
You might have come across a lot of tips and advices when it comes building a successful B2C strategy to drive results and enhance your reach, but its important to note that you can apply most of those tactics to your B2B social media marketing strategy as well, given that many people are becoming fimilar with social outreach methods.
Here are some tips shared by HelpSquad that can help you drive results through social media channels for your B2B business or brand.
1. Use User Generated Content
About 90% of consumers say that user generated content affects their buying decisions more than search engine results and email campaigns.
2. Get Help from Influencer Marketing
It has been noted that influencer marketing can generate more ROI than any other forms of marketing. If you haven't already given it a shot, now would be the time to do so.
3. Attract Consumers with Giveaways and Discounts
Reportedly 71% of people became a part of loyalty programs because of discount offers and about 63% of people registered because of free products.
4. Make Posts that Align With Trending Topics
Sharing posts that align with trending topics can draw the attention of many B2B prospects since about 82% of them are active on social media on a daily basis.
5. Don't Ignore The Power of Videos
According to observation, videos got more like and shared than posts with photos and texts.