Automating tedious and repetitive tasks is the order of the day for companies seeking to harness their workforce's imagination, problem solving, and cognitive intelligence. Not long ago, the people believed that technology would replace human beings. There isn't the dearth of evidence today to show that automation can actually enhance people.
In the field of B2B marketing the same applies. Marketing Automation will not replace marketers but instead will allow them to streamline and enhance specific activities. Hence advertisers will spend more time dealing with challenging issues.
infographic by: www.tdinsights.com