The business to business or B2B marketing is evolving at a
rapid pace. The evolution of this marketing strategy is due to technological
advancements, as well as the change in behaviors of the buyers. Technology has
undoubtedly made our lives easier, and hence, buyer trends have also changed
significantly within the last decade.
The companies that use B2B marketing strategy have
experienced a vital growth in their businesses. Still, many companies haven’t
yet perfected the art of B2B marketing. The trend of such a strategy has been
growing and is continuing to do so in 2020, which is the reason many companies
need to refine their B2B strategy to make full use of it.
The first thing a business needs to do is to establish a
personalized connection. It makes a positive impact on the B2B buyer.
Programmatic advertising is another vital aspect that should be included in
your B2B marketing strategy in addition to interactive email marketing,
influencer marketing, and account-based marketing. You must also ensure to incorporate
the use of technology and use automation for your marketing.
To take a deep dive into the stats and meaning of the
terminologies mentioned above, take a look at the following infographic.
Infographic by: bizinforusa.com
