Webinar is a tool that most marketers use it to improve their brand awareness. While, this is one of the best uses of webinars, it can be used to serve many purposes including maximizing customer engagements, nurturing leads and even closing deals.
Webinars are being used out of necessity because of the technological advancements and it proven that they are a tool of choice for businesses to interact with their customers. Not only that, but they continuously deliver after the sale value for the customers. B2B marketing teams use webinars because of its ample ability and flexibility in performing the above-mentioned tasks and then some.
Statistically, 77% of B2B marketers include webinars as a part of their marketing campaigns and mix. In 2019, 75% of B2B buyers consumed webinar content, whereas, 56% of the buyers say that the webinar was the most valuable source of content that they consumed last year.
Let’s take a look at the following infographic to see how valuable webinars are for the B2B marketers and buyers.
Infographic by: socialmediatoday.com