Branding is an important aspect for a business to gain recognition. B2B sites often lacked the branding and B2C sites were recognized as the brand carriers. Branding used to belong to B2C sites but now the dynamic has changed and B2B businesses also require branding because, with the progression of time, the customers are wanting better experiences from B2B brands.Even B2B marketers recognize that branding is important. More than 75% of B2B marketers agree with the branding whereas 80% of the consumers say that they are more likely to buy from a brand that offers a personalized experience. There are a lot of ways that a B2B business can groom and bloom after branding so it doesn’t make any sense for them to stay behind the curve.
The following infographic contains all the stats, info and other relevant details as to why branding is essential for B2B and how it can affect its growth.
Infographic by: thecommerceshop.com