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Pinterest is expanding its direct linking options to more objectives and campaign formats. As a result, brands will be able to use direct links for both consideration and conversion campaigns, across image and video formats. This will ultimately help in driving Pin traffic to specific pages, hence more efficient conversions.

 


Direct links, according to LinkedIn, help businesses convert more of the Pinterest users shopping on the platform into active customers on their sites / stores. Ads that use direct links take the users directly to the advertiser’s site with just one click. Regular ads, on the other hand, require two clicks for a user to navigate off Pinterest to the advertiser’s website.

Pinterest Announces Expansion of Direct Links on Ads to More Objectives and Formats



Pinterest is expanding the integration of video content on its app, by collaborating with publisher Dotdash Meredith, who is bringing original content from lifestyle brands to the app.

Pinterest's New Exclusive Video Content Partnership Features Original Lifestyle Content



Pinterest is including more languages to its app to appeal to users from more regions of the world, as the platform’s userbase continues to grow, especially in this year. Currently, over 400 million people visit and use the app each month to find and create inspirations, according to Pinterest.

 

The total number of languages accessible on Pinterest is now 41, including Afrikaans, Croatian and Bulgarian as the newly added languages.

Pinterest Introduces New Languages in the App to Broaden Global Accessibility



Pinterest launched an individual app ‘Shuffles’ for creating collages in August of 2022. The app has since been available to selected users, but is now being released to everyone.

 


Via the app, users can make artistic displays using creative tools such as overlays, animation effects, music, etc., and then share the results with other users in the app, as well as on Pinterest to boost discovery.

Pinterest's New Creative App ‘Shuffles’ is Now Available to Everyone



Pinterest has introduced a new creativity tool for Pin creation that enables users to add music to their Idea Pins, hence making them more interesting and engaging.

 


Pinterest revealed that it has partnered with Warner Music Group Warner Chappell Music, Merlin, and BMG to develop the functionality and give Pinners the opportunity to explore and add trendy music tracks from popular artists to their Idea Pins.

Pinterest Enables Users to Add Music to Idea Pins



In celebration of the upcoming World Mental Health Day, Pinterest has collaborated with meditation app Headspace to introduce a range of stress-relief and management tools that users on the platform can benefit from for free. These will be available to users in 20 countries.

 

According to Pinterest, users will receive a free 6-month subscription to Headspace, from which they can acquire wellbeing practices offered by Headspace in its library of ‘premium mindfulness content.’ These include guided meditations, mindful walks, breathing exercises, and focus music among others.

 

The reason why Pinterest has chosen to provide this offering is because creators are vulnerable to mental challenges like burnout and depression as a result of their continuous online efforts, as well as being subject to online trolling and bullying.

Pinterest Introduces Free Subscription to Headspace for Pinners

What Key Performance Indicators (KPI's) to Track on Social Media Posts?

In today’s world, investing on social media marketing is quite beneficial but it is important to keep track of the results and see how effective is the social media platform that you are using. Below we discuss the social media metrics that are important to be tracked on each of the channels. You can use them effectively to target your social media goals precisely which will help you in keeping a better track of your growth. The table below has different social media platforms with their own Key Performance Indicators (KPI).

What Key Performance Indicators (KPI's) to Track on Social Media Posts? #Infographic



Pinterest has introduced a new feature called Board Sticker that helps drive traffic from Idea Pins. The company is currently testing the feature with a limited number of users.

 


With Board Sticker, you could highlight a specific Pinterest board via your Idea Pins. The option will enable selecting a board from existing boards, as well as various display formats.

 


The sticker will eventually lead other users to your dedicated topic board, which in turn would make more of your Pin content stand out, hence driving more referral traffic from those links.

Pinterest is Testing a New ‘Board Sticker’ Feature



Pinterest is launching new ad tools to help with the creation of Stories-like Idea Pins, and a ‘Paid Partnership’ tool for generating profit and maximizing product discovery.

 

The new ‘Idea Ads’ offer full-screen, multi-page presentations consisting of custom links, so audiences can “view a brand’s inspiring content, visit their site and follow step-by-step DIYs or demos,” according to Pinterest. These ads will be displayed on users’ feed.

 

Additionally, Idea Ads can be promoted using paid partnership, hence helping brands create better content, and profiting creators for their skills. A ‘Promoted by’ label would appear with these ads, below the creator’s name.

Pinterest Releases ‘Idea Ads’ and a Paid Partnership Tool

 

Pinterest has had bit of a decline in its performance in the first quarter of this year. As per the platform’s latest performance report, its quarter-over-quarter revenue has decreased despite year-over-year rise.


Pinterest has, however, is maintaining user growth this year, although there has been only a minor increase in the number of its monthly active users. In addition to that, it has noted year-over-year rise in the number of users engaging with shopping surfaces specifically.

 

Pinterest’s User Growth Increases Despite Decline in Performance in Q1 2022

 



Pinterest is making its way into the latest live-stream commerce trend, as it just announced a new project called PinterestTV, which consists of a series of live shopping events.

 

The PinterestTV shopping events, according to Pinterest, will start broadcasting from the 8th of November and will consist of episodes featuring creators on Pinterest. The episodes will be updated each weekday and will be recorded and available to watch on-demand. Users will also be able to save and rewatch these episodes later.

 

 

The purpose behind these shopping event episodes is to enable users to take up exclusive deals in the app, via the immediate live-stream broadcasts. Products in a live shopping setting will be added each Friday, and users will be able to avail discounts from brands including Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more.

Pinterest Announces New Initiative for Shopping and eCommerce: PinterestTV

 


Pinterest just announced its two main new features that it had been testing for some time now, at its annual Creators’ Festival event. These include Watch, which resembles a TikTok feed displaying Pin content, and Takes, which allows users to create Pins in response to Idea Pins. A few other updates have also been introduced.

 

Pinterest’s latest feed will exhibit a vertical layout for Pin content including videos and images, that users can scroll through. The feed has two options: Watch and Browse, that users can switch between. The Browse mode is Pinterest’s traditional search feed.   

 

Pinterest’s TikTok inspired feed layout shows that the platform is keen on catching up with latest engagement trends to attract users’ attention. The idea also facilitates the discovery of Pinterest’s video-focused Idea Pins.

 

The option of Pin Takes, on the other hand, allows users to get creative with existing Idea Pins. Take Pins created as a result will appear in the feed and will be highlighted on original Idea Pins. Pin creators can then select their most favorite Takes, which will get more priority in terms of display. With Takes, users can share their experience with products or respond to Idea Pins to share their own creative version of the original Idea Pin.

 

Pinterest Introduces Two New Major Features ‘Watch’ and ‘Takes’, Along With Other New Tools

 



Pinterest is ready to host its annual Creators Festival next month, where the company plans to share the latest features added to its platform and its key usage trends, as well as engagement tips for marketers on Pinterest. The festival will feature top emerging creators of Pinterest, as well as executives and special guests.

 

While Pinterest has been a popular creative social platform for quite some time now, it has observed a boost in its usage during the pandemic when more and more people started to turn to it for inspiration and online shopping. Therefore, Pinterest is working on improving the platform in terms of features and formats to maximize engagement.

Pinterest’s Annual Creators Festival is Set to be Hosted Next Month

Pinterest saw staggering growth in its users and revenue during the Q1 of 2021

The largest product discovery platform, Pinterest has revealed its revenue results for 2020 and Q1 of 2021. According to it, the company has finally hit 478 million monthly active users which is a 30 percent year-over-year increase as the platform was a family of 277 million monthly active users during the Q1 of 2020. However, the user base of Pinterest in the Us increased only 9 percent in the time frame of a year.



Despite being a non-social media platform, with an incredible user base of 478 million monthly users worldwide, Pinterest has beaten Twitter, Reddit, and LinkedIn in terms of usage whereas, only Facebook, Instagram, and TikTok are capable of beating Pinterest

Pinterest saw staggering growth in its users and revenue during the Q1 of 2021

 


Pinterest recently shared its performance update that shows a noticeable increase in its revenue, as well as steady growth in terms of usage of the platform. The company has managed to add 124 million new users overall.

 





When compared to the previous quarter, Pinterest has been able to maintain its growth momentum, which highlights its continuous progress. Moreover, internationally, the platform has grown by 46%. More specifically, Pinterest’s growth relies mostly on its users in the US, but the company is still trying to adequately monetize its international audience.

 

Pinterest Observes Significant Increase in Revenue, Along with Adding 124 Million More Users

Pinterest observes a massive growth in its user and revenue charts

While the pandemic may have brought misery to many areas of the world, there is one social platform that has seen the best results out of it. Pinterest is a renowned social platform where users come together to exhibit their talent through pins or extensions to the websites where they wish to direct their audience. It is imperative for companies that facilitate virtual interaction between businesses and customers to keep a record of their user growth as it strongly impacts their revenue. AS for Pinterest, the company saw a whopping increase in its user growth amid pandemic as 459 million monthly users were recorded in the fourth quarter.

Platforms like Google, Youtube, Facebook, and many others also observed an increase in their revenues as more and more people decided to switch to digital interaction during the isolation period. The demographics clearly show a massive surge in the revenue of the company, that too in the United States, to be $582 million leading to a total of $706 million in just a year.

The reason for such a major surge in the number of users and revenue happens to be the Ad spending, which Pinterest uses on pins to make money. The pandemic has surprisingly caused many people to upgrade their social interaction through social platforms, which ultimately led them to register for Pinterest, hence the raise in the bar.

The latest news has spread a smile of happiness on the faces of people behind the million-dollar company, as reflected by the Chief Executive Officer and co-founder of Pinterest, Ben Silbermann:

“We welcomed over 100 million additional monthly active users to Pinterest in 2020, more than any other year in our history”

Pinterest observes a massive growth in its user and revenue charts

 


Ankara had generated a new social media law under which social media companies were required to appoint local representatives in Turkey. However, Twitter, Pinterest, and Periscope failed to comply with the policy, leading to Ankara imposing advertising bans on these companies.

 

The law states that social media companies that do not appoint local representatives are liable for a series of penalties and allows authorities to remove content from platforms, instead of blocking access as they did previously.

 

Turkey Imposes Advertisement Ban on Twitter and Pinterest

Navigate Pinterest more easily with new Boards features

Pinterest is one of the most loved applications of 2020, which justifies how the company has thrived drastically this year and gained 75 million users in a single year. The company now has a total of more than 300 million active users who love to browse through the inspiring Pins daily. The platform provides a massive range of Pins from uncountable categories, which perfectly matches the users' thoughts.

Pinners can create their custom boards on the application and save their favorite Pin. in it. These boards help the users to categorize their saved pins so that they can be found easily whenever they want to navigate through a particular board. The company has rolled out a set of board-specific tools that will provide a convenient way to track and find various ideas and inspirations that you look out for on the platform. 



Pinterest has introduced a 'Notes to Self' feature that enables the users to add private notes to any pin they want to save. People save pins but forget the idea they got from them; hence, private notes to the pins will remind you of the first thing you thought about the pin or planned to do something similar. 

Navigate Pinterest more easily with new Boards features

The cocktail trend in the US as explained by Pinterest

If you happen to be running short on cocktail options or advice for your weekend parties, then this infographic has rightly fallen into your den. For a broader vision of choices, view the infographic below, and notice how each region in the US has its very own cocktail on the rise. You can easily choose which cocktail would best suit your party from a list of six flavors, namely Apple flavored, Hot buttered rum, Vodka, Rootbeer, Punch, and other regional specialities.

The cocktail trend in the US as explained by Pinterest #infographic

How to Use Pinterest to Attract Customers




Pinterest is one of the widest and most used social media platforms.  Although Pinterest may not be viewed as the ultimate stop for online shopping, but there are a few reasons which prove that it is the best when it comes to shopping. So how do you use Pinterest to effectively attract customers to your business?


How to Use Pinterest to Attract Customers #Infographic

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