Pinterest is making its way into the latest live-stream commerce trend, as it just announced a new project called PinterestTV, which consists of a series of live shopping events.
The PinterestTV shopping events, according to Pinterest, will start broadcasting from the 8th of November and will consist of episodes featuring creators on Pinterest. The episodes will be updated each weekday and will be recorded and available to watch on-demand. Users will also be able to save and rewatch these episodes later.
#PinterestTV is here with live episodes weekdays at 3pm PST/6pm EST starting Nov 8. Try something new with @TomDaley1994, chat fashion with @CSiriano, or fix your #PinterestFail with Monica Suriyage. Get ready to tune in: https://t.co/RMpRokrviR pic.twitter.com/fu8auVezYa— Pinterest (@Pinterest) November 1, 2021
The purpose behind these shopping event episodes is to enable users to take up exclusive deals in the app, via the immediate live-stream broadcasts. Products in a live shopping setting will be added each Friday, and users will be able to avail discounts from brands including Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more.
To view the shopping episodes, you can lick the TV icon in the upper left corner of the Pinterest app. It will further display options like interacting with hosts, asking questions via chat, and getting answers live.
Pinterest’s initiative of PinterestTV is a part of the platform’s broader effort towards eCommerce. Pinterest has also recently launched a series of celebrity-led live-streams in its app as part of its ‘Creators Connect’ event. The brand-new addition of PinterestTV will further boost interaction and shopping activity across the platform.
Moreover, Pinterest is launching a new initiative in the form of a virtual studio, which is meant to assist more creators in launching their own shopping live-streams in the app. According to Pinterest, inside the virtual studio, Pinterest producers will work directly with each creator to develop unique content, provide them with “backstage” A/V support, and go live with engaging episodes.
In the recent years, Pinterest has evolved into a “catalogue of ideas,” rather than just staying a social app and is further progressing with the integration of online shopping, AR product display options, improved discovery, and more.