In today’s world, investing on social media marketing is quite beneficial but it is important to keep track of the results and see how effective is the social media platform that you are using. Below we discuss the social media metrics that are important to be tracked on each of the channels. You can use them effectively to target your social media goals precisely which will help you in keeping a better track of your growth. The table below has different social media platforms with their own Key Performance Indicators (KPI).
|
Social Media Platform |
Number of Users |
Key Performance Indicators
(KPI’s) |
|
Facebook |
2.9 B |
Reach/impressions Likes Video views Link clicks Comments & shares |
|
YouTube |
2.5 B |
Total watch time Video views Engagements |
|
Instagram |
1.47 B |
Reach/impressions Video plays Post interactions |
|
TikTok |
1 B |
Total play time Engagements Video views Hashtag performance |
|
Pinterest |
444 M |
Impressions Engagements Outbound clicks |
|
Twitter |
436 M |
Impressions Engagements Link clicks Profile visits |
|
LinkedIn |
310 M |
Impressions/unique impressions Downloads Engagements Engagement rate |
It is important to understand the key performance indicators
of the social media platform you choose for your products marketing. Being focused
when using social media platforms will give better results and increase your
productivity.
Infographic by: semrush
