Pinterest is one of the widest and most used social media platforms. Although Pinterest may not be viewed as the ultimate stop for online shopping, but there are a few reasons which prove that it is the best when it comes to shopping. So how do you use Pinterest to effectively attract customers to your business?
Pinterest is completely visual and there are a number of formats in which you can upload content. Of all the types of pins that you can have on your Pinterest profile, 'buyable' pins are perhaps the most important. From formats, you can choose to have carousel options or just plain photos or even GIFs and videos.
There are a few other actions that you can also use to attract customers. You can tag your Pinterest posts, as well run campaigns just like on any other social media website. To learn more about how to use Pinterest effectively for your brand, have a look at the infographic below.