In celebration of the upcoming World Mental Health Day,
Pinterest has collaborated with meditation app Headspace to introduce a range
of stress-relief and management tools that users on the platform can benefit from
for free. These will be available to users in 20 countries.
According to Pinterest, users will receive a free 6-month
subscription to Headspace, from which they can acquire wellbeing
practices offered by Headspace in its library of ‘premium mindfulness
content.’ These include guided meditations, mindful walks, breathing exercises,
and focus music among others.
The reason why Pinterest has chosen to provide this offering is because creators are vulnerable to mental challenges like burnout and depression as a result of their continuous online efforts, as well as being subject to online trolling and bullying.
Pinterest’s efforts towards ensuring a safe and healthy
space for its users is worthy of appreciation. In fact, this is not the first
time that the company has taken such an initiative. Pinterest has introduced other
mental health support tools in the past as well, such as its in-built
self-help and wellbeing exercises that were launched in 2019, and the Compassionate
Search feature that connects creators to activities and tools when they search
for related terms.
