In celebration of the upcoming World Mental Health Day, Pinterest has collaborated with meditation app Headspace to introduce a range of stress-relief and management tools that users on the platform can benefit from for free. These will be available to users in 20 countries.
According to Pinterest, users will receive a free 6-month subscription to Headspace, from which they can acquire wellbeing practices offered by Headspace in its library of ‘premium mindfulness content.’ These include guided meditations, mindful walks, breathing exercises, and focus music among others.
The reason why Pinterest has chosen to provide this offering is because creators are vulnerable to mental challenges like burnout and depression as a result of their continuous online efforts, as well as being subject to online trolling and bullying.
Pinterest’s efforts towards ensuring a safe and healthy space for its users is worthy of appreciation. In fact, this is not the first time that the company has taken such an initiative. Pinterest has introduced other mental health support tools in the past as well, such as its in-built self-help and wellbeing exercises that were launched in 2019, and the Compassionate Search feature that connects creators to activities and tools when they search for related terms.