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TikTok seems to be moving away from one of its core elements: vertical format for videos. Some creators have reported that they are being prompted by TikTok to post videos in a horizontal format. The pop-up message says that posting videos longer than 1 minute and in landscape mode would boost views within the first 72 hours after they are posted.

 

In fact, TikTok is asserting that these videos will be the only “eligible” ones to get increased views. Considering that vertical, full-screen videos are an essential visual element of the app, it doesn’t leave much room to see why TikTok is promoting landscape format.

TikTok is Encouraging Creators to Post Landscape-Shot Clips for Increased Views



YouTube is improving its ad controls that are meant to “optimize creator revenue” and make ad placement more effective. The new ad control options will be rolled out some time in November.

 

As a result of improved ad control, content creators on YouTube will no longer need to manually select ad formats (pre-roll, post-roll, skippable, and non-skippable ads), as YouTube will simplify the process by determining relevant ads for viewers. This will “both maximize revenue and ensure a positive viewing experience,” says YouTube.

 

It is important to note that over 90 percent of the videos on YouTube already have various ad options enabled by default, which means that most creators wouldn’t notice the update.

 

On the other side, since the update will result in mid-roll ads in some videos, many users may find it disruptive and annoying. The new ad control settings, however, will be applied on new uploads only, therefore the ad formats displayed in all previous videos will remain unchanged.

YouTube Announces New, Improved Ad Control Updates that Enhance Creator Revenue and Viewing Experience



Launched initially for iOS devices in April, YouTube’s enhanced bitrate 1080p quality option for videos is now being expanded to desktop users, as a YouTube premium feature.

 

Enhanced bitrate is basically a more improved version of the 1080p HD resolution. While it doesn’t make a major difference to the quality of a video, it does add more clarity and crispness to the original 1080p quality, according to YouTube. Users could therefore enjoy a better viewing experience particularly with videos that contain more motion or details, like sports or gaming videos.

 

YouTube’s Latest Premium-Exclusive ‘Enhanced Bitrate’ 1080p Quality Option Rolls Out on Web



YouTube is experimenting with yet another interesting feature on its app, powered by AI. A new quiz option has been created to test users’ knowledge on various topics of their interest that they have explored on YouTube via educational videos. The functionality is also aimed at helping YouTube determine how well a video on its platform covers a given subject.

 

The quizzes, generated by AI, will appear on users’ YouTube Home feed, asking them questions relevant to the subject covered in a video that they recently watched. ”If you choose to take a quiz, a link to the recently watched video will appear under it so you can easily navigate back to learn more about the topic at hand,” adds YouTube.

YouTube is Testing a New ‘AI-Generated Quiz’ Functionality



YouTube has created a ‘Test & Compare’ feature; one of the platform’s most-requested tools, that is meant to help creators in their decision to pick thumbnails for their videos. The feature is currently in its initial phase of testing, hence available to a small number of creators.

 

The way Test & Compare works is that a creator uploads up to three thumbnails for a single video and the tool works with the thumbnail options using an A/B testing functionality. Following the completion of the test, the tool shows the user which thumbnail has more potential in terms of performance, based on its watch time.

 

YouTube Launches One of its Most Requested Features: Test & Compare



As Reels continue to increasingly grow across Meta’s platforms, the company is expanding ad options within the short form videos. First launched last year, Meta’s ad options for Reels are now available to more creators and brands. Additionally, new ad formats have been added to Reels as well.

 

The more people watch and engage with Reels, the more opportunity it offers advertisers to drive their promotions. Advertisers can now promote apps via Reels, apply free music to single image ads, and use Inventory Filters to manage ad placement.


The new music optimization feature is meant to help with promotion of single image ads in Reels. Using this option, advertisers can use free music from Meta’s Sound Collection library to add to their single image Reels ads.

 

Meta Adds New Ad Options in Reels, Expands Reels Ads to More Creators and Brands



TikTok has added a new Search Hub ’#NewMusic’ in its app, dedicated to new and established artists around the world. This is where people can discover trending music as well as latest tracks from popular artists, and artists get to showcase their newly released songs and attract fans.

 


#NewMusic can be a valuable space for emerging artists in particular, since TikTok is a famous app among social media users especially young generations that make up a large chunk of music listeners in the world.

 

TikTok is also a leading social media app for music promotions, since music is an essential part of TikTok videos, and that has led to a large number of songs becoming hits.

TikTok Launches a New Search Hub ‘#NewMusic’ in the App



Meta’s monetization offering for Reels creators is being updated to pay creators based on how well their content does across the platform, in place of ad earnings. In addition to that, the program is being expanded to more users.

 

Changes to the Ads on Facebook Reels program will have creators put more emphasis on creating engaging content while Meta will take care of the ad experience for advertisers and audiences.

 

Performance of Reels will initially depend on the number of plays, according to Meta. Gradually, the platform may also add more payout options within the offering.

Meta’s ‘Ads on Reels’ has been Updated with a New Payout Model and Expanded to More Creators

 

TikTok is extending its Pulse ads offering to Pulse Premium, which will facilitate brands to have more control over ad placement alongside the most popular content on the platform.

 

Pulse ads, launched in May last year, were introduced by TikTok as a “contextual advertising solution.” They have enabled advertisers to place their ads alongside videos with the most engagement and views on any given day, across a range of categories.

 

Via Pulse Premium, advertisers will be able to choose where their ads are placed, adjacent to content from TikTok’s premium publishing partners in the following categories: lifestyle & education, sports, and entertainment.

 

Moreover, these ad placement opportunities will not be limited to everyday content but will be available for specific tentpole events as well. This will also help more publishers monetize their content on TikTok directly, while boosting existing partnerships too.

TikTok Expands its Pulse Ads Offering with Pulse Premium



Meta has introduced new feedback options for Facebook Reels displayed in users’ feed, that allow them to control what they want to see more or less of in their feed.

 

At the top of the three dots menu on a Reels clip, you will now see “show more” and “show less” options. Additionally, these options will also appear at the bottom of the screen as a prompt.

 


Facebook Users Can Now Control What Reels They Want to See in Main Feed


Blu-ray & DVD Formats Are Quickly Turning Out of Fashion

It is becoming clearer these days that even after peaceful coexistence for a couple of years, video streaming services will upend DVDs and Blu-rays in the long run, or nonetheless force them into a niche existence. Although the physical formats were considered to be immensely superior in terms of sound and image quality in the initial days of streaming 4K streaming with Dolby Atmos sound is no longer a problem, all thanks to high-bandwidth broadband and mobile connections.

Blu-ray & DVD Formats Are Quickly Turning Out of Fashion #Infographic



YouTube is introducing new AI-powered ad options associated with Shorts clips and trending music on the platform. The offerings specifically target Gen Z users and would help brands present their ad campaigns alongside music that’s trendy with this generation.

 

The ad solutions, called ‘Gen Z Music’ and ‘Trending Music on Shorts’, will be launched to advertisers in the coming months, as confirmed by YouTube.

YouTube to Launch New Ad Placement Options Surrounding Gen Z and Shorts Clips



Instagram is bringing new options to Reels that make the video editing process more efficient, make it easier to discover trending content, and offer improved ways to analyze content performance.

 

The editing process in Reels will now be simpler and smoother, where users will be able to work with their uploaded video clips in the same screen instead of going through separate steps to use each editing tool. This editing feature, that Instagram has also shared preview images of, looks a lot like TikTok’s process of video editing.

 

Instagram Announces New Reels Features, Including a Smoother Editing Process



YouTube is providing its Premium subscribers with an enhanced version of the 1080p HD video quality. It is meant to make videos that are heavy on detail and motion appear sharper. YouTube further clarified that the feature won’t be available for all videos, including Shorts, livestreams, and videos at resolutions higher or lower than 1080p.

 



While it may be hard to distinguish the regular 1080p resolution from 1080p Premium, the difference is technically in the latter being able to pack more information per pixel.

YouTube Announces New Perks for Premium Subscribers, Including More Enhanced 1080p Video Quality



Meta is adding new ad options in Reels, so advertisers can maximize their ad campaigns through short-form videos. These include Click-to-Messenger Ads and the ability to turn organic image and video posts into ads in Ads Manager on Facebook Reels, as well as the expansion of support for the Ads on Facebook Reels post engagement objective.

 

The Click-to-Messenger Ads tool is created to help businesses drive contact from people on Facebook via DMs. In a recent survey, Meta noted that about 50% of Reels viewers have made DM contact with a brand after seeing its short-form video content.

 

A prominent button that says “Send Message” prompts users to contact a business via DM directly from the ad. These Click to Messenger ads, according to Meta, are mostly shown to users that are “most likely to initiate a conversation with a business on WhatsApp, Messenger or Instagram.”

 

Meta Introduces ‘Click-to-Messenger’ Ads and Other Ad Tools within Facebook Reels



TikTok is bringing new options to the app that allow resetting the For You feed, avoiding repetition of content, and limiting exposure to harmful content.

 

TikTok is making its algorithmic system more flexible in a way that allows users to have better control over what they see in the app. More specifically, users will now be able to have their For You feed refreshed with recommended content that better suits their preference, if their current feed does not align with their interests. In TikTok’s words, “This feature allows someone to view content on their For You feed as if they just signed up for TikTok.” The social company had been testing the functionality for the past few months and is now rolling it out to all users.

 

TikTok Enables Users to Reset For You Feed, Works to Refine Content Recommendation System



Pinterest is expanding the integration of video content on its app, by collaborating with publisher Dotdash Meredith, who is bringing original content from lifestyle brands to the app.

Pinterest's New Exclusive Video Content Partnership Features Original Lifestyle Content



Meta has updated Facebook Reels with new options including templates, additional duration, and an integration of Memories.

 

Facebook users will now be able to record Reels up to 90 seconds long, which is an additional 30 seconds to the previous duration. While this update doesn’t really align with the concept of “short-form” videos, it makes sense, nonetheless, considering how other popular social platforms like TikTok and YouTube have done the same.

 


The Memories integration, which was first released for Instagram Reels has been expanded to Facebook Reels. This means that Memories can now be shared as Reels on Facebook with one tap.

 

Meta Rolls Out New Additions to Reels, Including an Extended Recording Limit



After testing the option to add multi-language audio tracks in videos, YouTube is now expanding it to more creators.

 

The company has introduced multi-language dubs to help creators reach their audiences with enhanced accessibility. Moreover, it offers a simple way of reaching audiences with one video, instead of creating separate channels or videos.

YouTube is Expanding Multi-Language Dubbing to More Creators



TikTok is reportedly developing a new monetization option for creators on its platform, that will allow them to set prices on their content. In other words, creators will be able to charge fee from their audience to view exclusive content.

 

The company is also experimenting with a redesigned fund program for creators that it first launched in 2020. The program is currently being tested with creators in France and Brazil and will be rolled out to creators in the US next month.

TikTok is Developing New Creator Incentivization Opportunities, Including Paywalled Videos

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