TikTok is bringing new options to the app that allow resetting the For You feed, avoiding repetition of content, and limiting exposure to harmful content.
TikTok is making its algorithmic system more flexible in a way that allows users to have better control over what they see in the app. More specifically, users will now be able to have their For You feed refreshed with recommended content that better suits their preference, if their current feed does not align with their interests. In TikTok’s words, “This feature allows someone to view content on their For You feed as if they just signed up for TikTok.” The social company had been testing the functionality for the past few months and is now rolling it out to all users.
In a similar initiative, TikTok is also improving its recommendations systems, which would help reduce repetition of content, especially that which is potentially harmful, sexually enticing, or triggering. It is doing so by ensuring distribution of a variety of topics across the app. According to TikTok, “For instance, viewers will generally not be served two videos in a row made by the same creator or that use the same sound, and we try to avoid showing people something they’ve seen before.”
In addition to that, TikTok is ensuring that content that is viewed repeatedly is safe for viewing even if doesn’t violate the platform’s policies. The company has designed its systems to detect problematic or triggering themes within a set of videos that are eligible for recommendation. “If multiple videos with these themes are identified, they will be substituted with videos about other topics to reduce the frequency of these recommendations and create a more diverse discovery experience,” explains TikTok.
Both of TikTok’s efforts towards content viewing and recommendation seem to be great, considering how widely used of a platform it has become and how easily viewers, especially youngsters, are exposed to potentially harmful content on it. Perhaps this would encourage other social platforms to adopt similar strategies as well.