YouTube has created a ‘Test & Compare’ feature; one of the platform’s most-requested tools, that is meant to help creators in their decision to pick thumbnails for their videos. The feature is currently in its initial phase of testing, hence available to a small number of creators.
The way Test & Compare works is that a creator uploads up to three thumbnails for a single video and the tool works with the thumbnail options using an A/B testing functionality. Following the completion of the test, the tool shows the user which thumbnail has more potential in terms of performance, based on its watch time.
A thumbnail plays a crucial role in making a video stand out within the algorithm and influences the video’s overall performance. It is therefore important to creators to make their thumbnails appear as appealing as possible. Test & Compare is likely to make this process easier and take away the burden of spending hours deciding and choosing a thumbnail. A glimpse in advance into your thumbnail’s potential watch time would also make you feel more confident once your video is up on YouTube.
YouTube has confirmed that a beta version of Test & Compare will be released in the coming months to more creators, followed by a full launch next year.