TikTok has added a new Search Hub ’#NewMusic’ in its app,
dedicated to new and established artists around the world. This is where people
can discover trending music as well as latest tracks from popular artists, and
artists get to showcase their newly released songs and attract fans.
#NewMusic can be a valuable space for emerging artists in particular,
since TikTok is a famous app among social media users especially young generations
that make up a large chunk of music listeners in the world.
TikTok is also a leading social media app for music promotions, since music is an essential part of TikTok videos, and that has led to a large number of songs becoming hits.
There are other facilitates too that TikTok provides for
musicians on its platform. For instance, the ‘SoundOn’ program through which independent
artists can upload and license their tracks for use on TikTok, the ‘Stem Drop’ feature
that promotes music trends, and the ‘Music Library’ program that provides playlists
in a range of categories.
Currently, TikTok is also developing another feature ‘Work
with Artists’ that will enable artists to reward people who use their tracks in
their video clips and get the most likes on them. As a result, artists will receive
more exposure in the app.